On January 5, LG officially announced that it will enter the large-size Micro LED TV market, officially confronting Samsung in this field, and its first batch of Micro LED TVs will be launched "later this year".
Micro LED backlight technology can be said to be the ultimate form of mini-LED backlight, LED lamp beads for light emitting have achieved micron level, a pixel corresponds to a lamp bead, it can take into account both high contrast and high brightness, can easily achieve high HDR effect, is an important development direction of the future display industry.
LG said that Micro LED TVs have the characteristics of high modularity, high plasticity, and can be combined into any size and shape required by customers according to their needs. To that end, LG showcased a 136-inch 4K HDR Micro LED TV. The high plasticity of Micro LED TVs will be promising in the enterprise market, and enterprises of a certain size can customize different sizes and shapes according to actual needs.
In the consumer market, the product form of tv will not change much. Film and television dramas, movies or according to the original 16:9, 21:9 and other proportions of production, 16:9 screen ratio is a relatively appropriate form, the size may be a lot richer.
Another Korean company, Samsung, announced earlier that it had entered the field of large-size Micro LED TVs. This year, Samsung will release an 89-inch Micro LED TV, which Samsung claims can be be bezel-less. However, the early products were really expensive, and the price came to $20,000.
Samsung previously released a 110-inch Micro LED TV that reached $150,000. With the continuous research and development of technology, as well as more and more orders, the cost has definitely declined. The price of LG's product is certainly not cheap, and only local tycoons can afford it at this stage.
At present, many of the OLED screens used in high-end TVs are supplied by LG, and the production of Samsung's large-size OLED panels is not high. Moreover, the competitiveness of LG's own TV products is also very high, LG has eaten an epidemic dividend, LG Electronics after withdrawing from the mobile phone market, thanks to the excellent performance in the field of home appliances and television, revenue has increased significantly, and net profit has also soared. As an important technical direction in the future, Micro LED can only maintain the leading position if LG also maintains the first echelon in this field.