Titanium media App January 5 news, Sony held a global TV new product conference online, announced the 2022 BRAVIA XR new product lineup, including 8K Mini LED TV Z9K, 4K Mini LED TV X95K, as well as OLED TV new products A95K, A80K and LCD TV X90K. Sony's new lineup this year in addition to the change of display technology, but also the entire series will use XR cognitive chips, at the press conference, Sony also launched a BRAVIA camera for TV products.
From the perspective of parameter specifications, Z9K and X95K will be the flagship products of 8K and 4K resolution in the current Sony TV products, in addition to the use of Mini LED display technology, it is also equipped with XR dynamic backlight system master edition and XR Tri charm MAX technology, these technologies are equipped to be able to better play the characteristics of Mini LED display technology, enhance the contrast of the picture while balancing the performance of color, shadow and other details.
Compared with the two flagship new products, Sony's OLED TV new products A95K, A80K are more interesting, which uses the QD-OLED panel, which is also the latest technology in the field of large-screen OLED display, as the world's first QD-OLED TV products, compared with the traditional OLED panel, the new OLED panel will provide better brightness performance, so that the TV gets 1000nit or even higher sustained luminous brightness, Thus solving the problem of the current low brightness of OLED.
Compared with these 4 new products, Sony LCD TV X90K can only be regarded as a regular upgrade, it is also equipped with XR cognitive chip, and equipped with full array backlight, XR Tri charm PRO, XR contrast enhancement professional version and other technologies.
From the overall TV new products, this year's Sony flagship new products did not launch such as last year's XR cognitive chip such as the "exclusive black technology", Z9K and X95K application of Mini LED technology is not a new product now, domestic manufacturers as early as 2019 has shown 8K Mini LED TV products, many manufacturers in 2020, 2021 have launched a commercial version of the product,
A95K, A80K debut QD-OLED display technology, may become Sony's largest technical competitiveness in the future period of time, but from the technology itself, unless Sony and Samsung signed an exclusive agreement, otherwise many domestic manufacturers will quickly get this technology in 2022, then the tuning ability of new technologies will determine the actual performance of the next batch of QD-OLED TVs.
In addition to TV products, this year Sony also brought BRAVIA camera, TV products equipped with camera peripherals is actually not a new approach for domestic users, the main application of bravia camera includes AI intelligent light sense, video chat, gesture control and other functions, in addition, it also has the ability to detect the user's viewing position to optimize the screen performance in real time, but considering that the TV screen body does not have the possibility of changing the form, After adding the camera, what kind of image quality performance level can be upgraded, and it will not be known until the actual experience. (This article was first published on titanium media App)