"Amazon's Kindle is all out of stock on the e-commerce platform!" When this news spread throughout the Network, many people were speculating whether this product was going to withdraw from the Chinese market. This incident may also draw some people's attention to another question - is your reaction to regret or surprise that the product actually has news? How long have you not cared about this product? In fact, this market has been low-key and lively, and it is only Kindle itself that has been snubbed.
The rumors of Amazon Kindle's withdrawal from China have only fermented from a small phenomenon into a news, and even the rumors have begun to become more and more real, such as news that the Kindle China team has been dissolved. Fortunately, Amazon finally responded after a few hours, this argument is not true, it is indeed out of stock on some e-commerce platforms, but it is literally out of stock, because it is out of stock. It is not surprising to think that the global electronic product supply chain is tight now, but why everyone can think of exiting from out-of-stock, this is a problem.
So where did your impression of the Kindle come from? Is it an article questioning the value and use of such products, the experience of buying a book on the Kindle store, a book that you have read with the Kindle, or whether you actually bought it and used it to cover the noodles? Don't laugh, Amazon Kindle officials also laughed at the argument of covering the bubble noodles, and also borrowed the stem to do a wave of marketing. In fact, when this argument appears, the value of the product is already being doubted, but the difference is whether we are doubting Amazon or the entire reader market.
Whenever a physical bookstore closes, there are always people who sadly jump out and say that more and more of us don't read, in fact, e-reader products are not like this? This originally niche category can attract some attention with a little wind and grass. But now it seems that the entire market, although still niche, is full of vitality. For example, Hisense has operated well in this market with reading mobile phones, and the sales method of "check-in and cashback" of some domestic brands has also attracted the attention of many people.
Another reader brand Palm Reading, in fact, is also constantly updating products, such as their launch of the Smart X large-screen reader, the reading, writing, painting and other needs have been integrated, and just last year's double 12, palm reading also launched a very cheap 10.4-inch reader, reduced prices and made product segmentation.
In contrast, although Amazon Kindle started with a tailwind, it has been rarely changed, whether it is a content platform or the product itself, it is like a backwater. The product has always stuck to the most economical size of 6 inches, changed the appearance of the price increase iteration strategy, and turned its own products into an "IQ tax". In the face of more and more domestic competitors, the superiority of previous Kindle users who mocked other domestic readers can only read the hegemonic president's text may have disappeared.
If you go back a few years, Amazon is a leader in the field of e-readers, and other products are scrambling to follow suit. After several years of competition, Amazon Kindle is facing domestic Android readers, domestic large-screen readers, domestic 5G reading phones and even ink screen displays. This market has always existed, and competitors have been changing and upgrading, and only Amazon has remained unchanged.
When we suddenly found the stagnant Amazon Kindle, couldn't remember how long ago it had been the last time we paid attention to it, and suddenly found that it was out of stock, was it strange to think that "Amazon Kindle quit China"? Not only is it not strange but it feels that the logic is very smooth, but when this rumor appears, it may not be far from being completely crushed by domestic competitors.