Qilu Evening News Qilu one-point reporter Zhang Dongping
As a city born of canals, Jining, Shandong Province, has also bred countless enterprises that have flourished and grown up along with canal culture. The country's well-known Chinese time-honored brand "Yutang Pickle" is "floating" from the canal, and this fusion product of north-south culture is deeply rooted in Jining, and has become a hometown taste that will never be forgotten by the tongue of the people of Southwest Lu and even the whole of Shandong.
Yutang pickles started from Gusu Dai Yutang, once won several gold medals at the Panama International Exposition, and also as a tribute to Beijing, even Empress Dowager Cixi wrote down the praise of "Beijing Province is well-known, the taste is pressed in Jiangnan", three hundred years of ups and downs, the inheritance of Yutang Sauce Garden has never been interrupted, and it is also quite popular at the moment. Shining names such as "China's time-honored brand" and "intangible cultural heritage" are the contemporary people's recognition of the Yutang pickle tradition.
Similarly, in order to meet the needs of the times and revitalize the century-old brand in the present, Yutang Sauce Garden has carried out a lot of innovations: new technologies, new packaging, new products, new tastes... From the traditional sauce jar pickling to more in line with the retail and even new retail bottle pickling method, from the original traditional taste adjustment to a healthy low salt and production more in line with the taste of the current young people, from the original simple single appearance to the selection of the design team to repackag, this behemoth carrying countless historical accumulation is changing little by little, from several sinking branches, spitting out delicate new shoots.
Now, the combination with e-commerce has become a new opportunity for the transformation of Yutang pickles, with the popularity of smart phones, the old brand of Yutang Sauce Garden has been revitalized, and the emotional customers in the age of 40 to 80 have e-commerce purchase channels, and the e-commerce operating income of that year exceeded 2 million yuan. After leaving home, I can taste my favorite taste of my childhood again, which is a great gift that the "electrocuted" Yutang brings to loyal diners.
A hundred years of accumulation in the new era, familiar taste bloomed new highlights, the future of Yutang Sauce Garden, will surely bring you more surprises, witness the old brand of another spring.