Su-style pastry is one of the three major genres of traditional Chinese dim sum, its history is very long, it is said that as early as the Spring and Autumn Period has sprouted, the real origin is in the Sui and Tang Dynasties, and has been continuously developed over thousands of years, has been passed down to this day. Speaking of Su-style pastries, we have to mention Suzhou Daoxiang Village, a century-old shop that has witnessed the rise and fall of the Qing Dynasty, experienced turmoil and war, and floated in the world for more than two centuries, and has now become a well-known large-scale modern food enterprise group at home and abroad. The journey of this century-old store is far more exciting than we imagined.
Suzhou Daoxiang Village was founded in the 38th year of the Qianlong Dynasty (1773), by Shen Qiuquan, Wang Qiugen, Zhao Mingbao set up a DaoxiangCun Tea Shop in Guanqian Street, Suzhou, which is the earliest appearance of Daoxiang Village, and now we know the source of Suzhou Daoxiang Village. Speaking of which, Suzhou DaoxiangCun still has a relationship with Emperor Gaozong qianlong of the Qing Dynasty. According to legend, after Qianlong tasted the rice fragrant village honey cake when he went down to Jiangnan, he praised "the best in the food, delicious and rare", and gave the plaque, so Daoxiang village (Suzhou) has a well-known reputation and has become a refreshment that many diners rush to taste.
The Qianlong Emperor's love made Suzhou Daoxiang Village extremely popular, but since then, due to the turmoil of the times, Suzhou Daoxiang Village has also experienced a period of ups and downs. In 1860, the Taiping Heavenly Kingdom attacked Suzhou, in an instant the smoke and flames covered the sky, day and night, Suzhou city casualties were heavy, Suzhou Daoxiang Village has been sticking to Suzhou City, for the people stranded in Suzhou to send water and food, save lives and help the injured, for the people in Suzhou to do some good deeds within their capabilities.
It is also in this context that many Jiangnan people have traveled to various places to make a living, and the "Daoxiangcun" brand has thus "blossomed" throughout the country, and shops named "Daoxiangcun" have appeared in Beijing, Tianjin, Hebei, Shanxi and other places, but they have no real inheritance relationship with the founder of the brand, Suzhou Daoxiangcun. To this end, Suzhou Daoxiangcun, in order to clear the source, added the "He" character trademark to the Guanqian Street shop and declared that "only this one, and there is no division" to declare its orthodox status to the whole country.
In 1937, the outbreak of the War of Resistance Against Japan, most of the shops in Suzhou were destroyed, Suzhou Daoxiang Village deeply understood the national righteousness, and actively funded the New Fourth Army team to resist Japan and save the country, Suzhou Daoxiang Village still insisted on business during the national disaster, helping the people in Suzhou to survive the gray war years.
After the founding of New China, Suzhou Daoxiang Village gradually developed and grew. In December 1953, Suzhou Daoxiangcun shipped candy and other products to the Baoji City Branch of the Northwest Trading Company, which was exported to the northwest for the first time.
In September 1987, according to Suzhou Daily and China Food News, the 30 tons of Soviet-style mooncakes produced by Suzhou Daoxiangcun Food Factory were preserved with deoxidizer for the first time, and were first shipped to Inner Mongolia before the Mid-Autumn Festival, as well as Luoyang in Henan and Xiangtan in Hunan. The Heavy Sugar and Heavy Oil Su-style pastry is preserved with deoxidizer, which is the first time in the Suzhou pastry industry.
Then, Suzhou Daoxiang Village once again moved towards a new era. In 2006, Suzhou Daoxiangcun was recognized by the Ministry of Commerce as one of the first batch of "Chinese time-honored brand" enterprises. In 2009, "Daoxiangcun Su-style Mooncake Making Technique" was included in the list of intangible cultural heritage protection in Jiangsu Province, marking that Suzhou Daoxiangcun has become a historical witness to Chinese pastry making skills.
In 2013, Suzhou Daoxiangcun officially established the Overseas Business Department, focusing on the implementation of the "Daoxiangcun to the Sea" strategy and actively expanding overseas markets. So far, it has been exported to more than 40 countries and regions such as the United States, Canada and Australia.
In 2021, the evaluation information of China's brand value was released, and the brand value of Daoxiangcun Group was 16.729 billion yuan, ranking first among China's time-honored brands.
Founded in 1773, from the turbulent years of difficult steps to the rapid development of the Taiping Dynasty, Suzhou Daoxiang Village passed on the torch, embracing a century-old heritage, writing a legend belonging to the old brand.