On the evening of January 3, a netizen sent out his own question on the Internet: "Does anyone know Amazon's internal employees, please ask the Kindle's product line in Chinese mainland, Taobao official store is closed, Jingdong is out of stock, is there an internal problem or withdrawn from the Chinese market?" ”
As soon as this news came out, it triggered thousands of people to forward and heat the discussion. As of 11 a.m. on Jan. 4, Kindle's official micro-micro still had no response.
Some media went to Kindle's Jingdong customer service consultation, and the answer given by the other party was that the product was not removed from the shelves, but it was temporarily out of stock, and it had not heard of withdrawing from the Chinese market.
At present, the Kindle youth version is still on sale in the KINDLE's JD flagship store, and other series are out of stock.
For the news that Kindle suddenly came out or will withdraw from the Chinese market, netizens have also expressed their views, and the main views are currently divided into two major factions: don't go away and eat ash.
Many netizens have gone to the Kindle's official micro message, asking them not to leave the Chinese market, these people revealed that they usually use the Kindle very frequently. In addition, some netizens are worried about whether the online bookstore can still be used in the future if they really withdraw from China, and an annual member is deeply worried about this.
However, some netizens have a pessimistic view of the Kindle product. For example, the digital blogger technology Xinyi wrote: "To be honest, it is inevitable that the Kindle will be eliminated, I have bought at least four Kindles, I have never seen it, or I will give it away, or I will eat ash at the bottom of the box, reading e-books is really not convenient for mobile phones, mobile phones can be carried at any time to read, and the real pursuit of feelings is better than reading paper books." ”
Another netizen also left a message saying: "(Kindle) most of them end up being reduced to bubble noodle artifacts", which is not false, before the Kindle has been known as the artifact of the bubble noodles, and even someone has made a bubble noodle countdown interface for the Kindle.
This can also reflect the embarrassment of the Kindle product in the market, users need to pay for e-books after buying hardware, and with the continuous development of smart phones and Pad products, the market position of the Kindle has been much worse than before.
Nowadays, the Kindle uses to cover the bubble noodles, from a joke, to a possible ultimate destination, which makes people sigh.
The first generation of the Kindle was first released by Amazon in November 2007, and it is the same age product as the iPhone. On June 7, 2013, Kindle officially entered the Chinese market. In the following five years, the Chinese market has gradually grown to become the largest market for Kindle e-book readers.
In 2016, Zhang Wenyi, the general manager of Kindle's China region, was also promoted to president of Amazon China, and she took over amazon's e-commerce business in China.
However, in 2019, Amazon's e-commerce business in China withdrew from the Chinese market, leaving only the Kindle business and cross-border trade business.
According to media reports, at noon on January 4, Amazon responded to the news that the Kindle may withdraw from the Chinese market, saying: "We are committed to serving Chinese consumers. Consumers can purchase Kindle devices through third-party online and offline retailers. The high-quality customer service and warranty services provided by Amazon will not change. The Kindle e-book reader is popular with consumers, and some models are currently sold out in the Chinese market. ”