Jingfeng Mingyuan: The proportion of revenue of smart LED power drive chips has increased steadily

In December 2021, Jingfeng Mingyuan repeatedly accepted specific object research and introduced the company's business layout and product planning.

It is reported that Jingfeng Mingyuan is a power management driver chip design enterprise. Since its establishment, Jingfeng Mingyuan has continuously adjusted its product strategy according to market demand:

Since its establishment in 2008, Jingfeng Mingyuan has focused on the field of LED lighting driver chips;

After the listing in 2019, Jingfeng Mingyuan began to gradually develop new product lines, and the product categories were gradually expanded from LED lighting driver chips and motor control chips to LED lighting driver chips, motor driver chips, AC/DC power management chips, DC/DC power management chips, etc., of which LED lighting driver chips include general LED lighting driver chips, intelligent LED lighting driver chips, AC/DC power management chips include built-in AC/DC power chips and external AC/DC power chips;

In 2021, taking into account the imbalance between supply and demand in the product market and the shortage of upstream production capacity, Jingfeng Mingyuan will continue to adjust the product structure and improve the proportion of smart LED lighting driver chips in the overall sales revenue. At the same time, we actively promote the market verification or market promotion of AC/DC and DC/DC products of new product lines, and continuously enhance the company's product competitiveness.

In terms of product gross margin, Jingfeng Mingyuan pointed out that in 2021, the company's products will rise in price and gross profit margins, the main reason is that the supply and demand relationship of the semiconductor industry chain is unbalanced, and it is expected that the gross profit margin of products will return to a relatively reasonable level in the future.

Jingfeng Mingyuan also introduced in detail the market situation of smart LED lighting driver chip products. According to reports, smart LED lighting driver chip products mainly include wireless dimming and color grading products, high-performance lamps and triac dimming products. In recent years, with people's pursuit of high-quality light sources, the demand for high-performance lamps and lanterns has been gradually explored. At the same time, high-performance lamp customers have high requirements for stability, are not price-sensitive customers, and the market has long been occupied by foreign competitors. In 2021, due to the shortage of global semiconductor upstream production capacity and the accumulation of technology in the early stage, Jingfeng Mingyuan has the opportunity to cooperate with more high-performance lighting customers. In the first three quarters of 2021, the proportion of the company's intelligent LED power drive chip products in the overall sales revenue increased from 36.76% at the end of the same period of the previous year to 45.17%, an increase of 8.41%.

Image source: Paixin's genuine gallery

In addition, Jingfeng Mingyuan is also actively promoting fast charging products, AC/DC and DC/DC products to the market. Among them, 18W and 20W fast charging products have been fully introduced to the market, and customers have entered the batch trial production stage; large and small household appliances AC/DC power chips have completed a number of customer verification, and some customers have entered the batch sales stage; DC/DC power chips have completed internal evaluation and entered the customer sample delivery stage. (LeDinside)

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