In the Spring and Autumn Period and the Warring States Period, ordinary people did not have the opportunity to receive a good education, and the so-called "decay of official learning and the rise of private learning" benefited only a few people, and most of the famous people throughout the ages were not idle people.
People of that era, who were a little luckier, were born in the princes and nobles, most of them had fiefs, and if they had fiefs, there were taxes, that is, they had money, and they could open up territory and expand their territories, and the princes of that era completely relied on war to justify their own names and create their own brands. If you are unlucky, reincarnated in the descendants of the fallen nobility, you can only think of ways to read more books, learn more debates, you can lobby the nations, find a prince who knows the goods, step in the clouds, cross the line, rely on brand thinking.
There is a "Zhou Li" in "The Name of the Thing, to Test its Sincerity", which says that the Zhou people make pottery and like to engrave their own names on the production works, which is actually the origin of the large-scale production brand. Of course, among the Zhou people, the most brand thinking should be Jiang Ziya, who fished with a fishing rod without a fishing hook by the Weishui River, that is, he used a differentiated behavior model to attract the attention of King Wen of Zhou, so as to win the opportunity to advance.
Confucius traveled around the world in order to promote his brand everywhere. Why promote yourself? Confucius's purpose was to find a prince who recognized him, and who was also reused like Jiang Ziya, and could promote his own ruling philosophy. Lao Tzu Xunzi wrote a book and said that the hundred families of Zhuzi recruited students in order to naturally promote their own brands. Shang Martin Limu is a letter, Jin Guo Rong Iron Construction Punishment, essentially hype, is to make their behavior a blockbuster, the popularity can be quickly improved.
Of course, without genuine brand value, any hype is unlikely to be long-term. Brand value to match the needs of the audience, Shang Martin Limu for faith, is to make the Qin State change the law faster and more thoroughly, the Shang Martingale change method was known to the princely states at that time, especially after a few years after the successful change of law, the brand of Shang Martingale itself has become a symbol of the change of law.
The "Chronicle of History" says: "Bu Xianyang City Gate, hanging on the top of a thousand gold, Yan Princes and guests have the ability to increase or lose a word to give a thousand gold", even Lü Buwei is also learning the brand promotion thinking of Shang Martingale. When Lü Buwei of the Qin Kingdom made "Lü's Spring and Autumn", he also wanted to establish a brand for himself, and even more to establish a brand for the humanities of the Qin State.
At that time, in the eyes of the princes, the Qin state had become the representative of the body of the tiger and wolf, and the Qin people who existed in the eyes of the world were mostly bloody and brutal. Lü Buwei's compilation of "Lü's Spring and Autumn" is most likely to change the world's impression of the Qin State, and it is even more to lay a solid foundation for the Qin State to truly unify the world psychologically. "What this book still does is morality as the target, and inaction is the discipline", perhaps we can see Lü Buwei's true intentions.