On January 4, some netizens reported that kindle Jingdong had a large area of shortage of goods, coupled with the closure of the Tmall flagship store a few months ago, it was inevitable to wonder whether Kindle was going to withdraw from the Chinese market. Xiao Lei went to check it out, and the Kindle Jingdong self-operated flagship store was out of stock except for the lowest 8GB of youth version.
Discussing the reasons for the large-scale shortage of Kindle, Xiao Lei believes that making money is the main reason, which is not to say that the Kindle does not sell well, compared with other ink screen e-book readers, kindle sales have been very high, Jingdong platform high-end version evaluation of 100,000 +, low-end version also has 50,000 + evaluation.
However, compared with overseas markets, the Chinese market with a population of 1.4 billion, Kindle's sales are somewhat low. In fact, the Kindle has this situation, Xiao Lei has long expected, after all, the Kindle's competitors in the Chinese market are not other e-book readers, but mobile phones.
The main role of kindle is to watch e-books, compared with mobile phones, its advantage is that the eye protection effect is stronger, and the viewing experience of the ink screen is close to paper books, which is more friendly to the eyes. It's just that you need to buy an additional e-book reader, most people may not be very willing, after all, the mobile phone can also read e-books directly, as for the eye protection effect, the perception is not too obvious.
In addition, China is the world's largest online novel market, but pirated novels are so popular that many people are reluctant to pay for novels, let alone buy a reader. Kindle is indeed very convenient to read novels, but this kind of product is not suitable for the Chinese market, Amazon launched the Kindle sales have been very strong, look at Xiaomi, palm reading, WeChat, Jingdong launched the ink screen e-book reader, sales and Kindle is far behind.
However, with the enhancement of domestic copyright awareness and the improvement of consumption levels, such ink screen e-book readers are not without a market in the future. A few days ago, Huawei's first ink screen e-book reader has been exposed, suspected to be about to enter, as a giant in the domestic communications industry, in recent years, Huawei has performed well in notebook computers, tablet computers, smart home appliances and other fields, and launched some technologies and functions that drive the development of the industry. Perhaps Huawei's entry can bring some changes to the ink screen e-book reader industry.
As for whether Kindle will withdraw from the Chinese market, Xiao Lei feels that the possibility is not high, even if the sale is not a fire, it is also a brother of the domestic market e-book reader, why quit it. It is estimated that because some time ago, black five + Christmas, Amazon discounted too much, the goods sold almost, coupled with the current chip shortage is still serious, production capacity can not keep up, so the Jingdong platform will only be left with a low-end version.