Text/Ball Review/Zi Yang Proofreader/ZhiQiu
In the past, Qualcomm's position in the field of mobile phone chips is beyond doubt, and many mobile phone manufacturers need to rely on Qualcomm chips to release new machines.
However, the strong rise of MediaTek has made Qualcomm's position face severe challenges.
Beat Qualcomm and Apple
According to MediaTek Vice Chairman Cai Lixing said in the media, in 2021, MediaTek successfully defeated Qualcomm and Apple, and won 40% of the market share in the global mobile phone chip market.
In fact, compared with Qualcomm chips, in the impression of many people, MediaTek chips are always associated with low-end, because in the era of copycat machines, MediaTek chips are almost the standard of cottage machines, and MediaTek has also developed a set of "turnkey" solutions to greatly reduce the cost and threshold of mobile phone product manufacturing.
With the decline of the cottage machine, MediaTek's situation has become more and more embarrassing, and the chip products it has developed are no longer popular.
With the advent of the 5G era, MediaTek began to focus on the development of 5G and AI fields, and in November 2019, launched the first 5G flagship processor Tianji 1000, bringing $8 billion in revenue to the company.
After that, MediaTek is full of horsepower, during 2021, it has successively launched processors such as Tianji 1200 and Tianji 820, and launched chip customization services, mobile phone manufacturers can customize chips that meet product needs according to their own needs.
Thanks to MediaTek's outstanding chip products, it has been recognized by mobile phone brands such as Honor, Xiaomi, and OV, and mobile phones equipped with MediaTek Tianji series chips have spread to 37 countries or regions around the world.
According to Cai Lixing, vice chairman of MediaTek, for every 5 mobile phones sold worldwide, two products use MediaTek's chips.
There is no doubt that with the wide application of MediaTek chip products and the support of partners, but also for their own strong operating income, Cai Lixing said that MediaTek's operating income in 2021 is expected to reach 17 billion US dollars, about 107.9 billion yuan.
What is going right behind mediatek's rise?
From the above point of view, MediaTek can be called an epic counterattack, its products from the cottage machine standard to the flagship machine standard, in this process, the author believes that MediaTek has done at least three things right.
First, gain insight into customer needs. In the 5G era, MediaTek launched the Tianji 5G open architecture, and cooperated with terminal manufacturers to jointly develop a differentiated chip experience, which can be seen in the Tianji 1200, such as OPPO and MediaTek cooperated to launch a Tianji 1200-Max; for example, realme, equipped with a customized version of Tianji 1200-AI on the realme GT Neo 2T.
Second, gain an in-depth understanding of the rhythm of the market and avoid detours. For this problem, MediaTek has a deep understanding in the 4G network era, due to its misjudgment in the 4G era, resulting in a series of chain reactions.
However, after entering the 5G era, MediaTek is one of the earliest chip manufacturers to participate in the domestic 5G technology test, with deep insight into the pace of 5G technology development and continuous optimization of 5G chip products.
Finally, gain insight into the needs of users and strengthen brand building. In the process of development, MediaTek has deeply understood the needs and preferences of users, and influenced users with brand interaction.
Today, MediaTek has officially opened the high-end market plan to break the game and launched the first Tianji 9000 processor to benchmark qualcomm Snapdragon 8 series processors.
Write to the end
Today's MediaTek is not only focused on the mobile phone chip business, in the rapid development of the Internet of Things industry, the industry has more development opportunities, in smart TV chips, intelligent voice and other fields, MediaTek has won the world's first, and in power management and network chips, MediaTek also got the first in Asia.
Overall, the current strength of MediaTek is beyond doubt, has become another domestic chip giant out of the circle after Huawei HiSilicon, and its future performance in the chip field is worth looking forward to.