Now the mainstream domestic smartphone manufacturers have actually accumulated their own fixed user groups. However, how to show their abilities and use different product characteristics to attract more new users has become a new problem in front of major brands. On the basis of maintaining their original characteristics, it is not an easy task to enhance their attractiveness.
Taking the vivo S family as an example, everyone's previous impression of the series is mainly "high value", "suitable for women", "beautiful selfie" and other labels, but often ignores other advantages. The latest generation of vivo S12 Pro, the adjustment of the product strategy, further strengthened the performance in performance and game experience, has become an all-round warrior, the target users have also expanded from the original fashionable, beauty-loving young people to gamers, the performance is quite eye-catching.
This time vivo S12 Pro passed the official test certification of the KPL League, and the biggest contribution is the latest Tianji 1200 flagship chipset. It uses an advanced 6nm process process that has a very balanced performance between power consumption and performance. On Antutu, the vivo S12 Pro has a running score of more than 710,000, which can easily "compete" for mainstream large-scale games on the market.
Let's use the game to test the specific performance of vivo S12 Pro. This time, vivo S12 Pro added support for the high frame rate mode of "Glory of Kings", so we used this national mobile game to test. We see that after opening the BOOST mode, vivo S12 Pro in the HD picture quality, ultra-high frame rate setting, the average frame rate of the whole game reached 89.97fps, basically is the performance of full frame.
From the actual feeling of the game, we can also clearly see that the game screen is more smooth. Even during the team battles in late 5v5, the frame rate was not significantly affected, and this performance did allow us to see the vivo S12 Pro improve in performance.
We also paid special attention to the heat dissipation performance during the test. Thanks to the joint action of the superconducting liquid cooling system and the Tianji 1200, after 1 hour of continuous play, the vivo S12 Pro did not feel hot at all, and the back temperature of the fuselage was only 32.1 °C.
Of course, we can not forget the advantages of vivo S12 Pro in image function, first look at the selfie effect, 50 million pixel main camera + 8 million pixel secondary camera front dual camera combination, coupled with mature algorithms, it does ensure the natural overall effect and texture of selfies, easy to take high-quality photos.
The 108 million pixel three-camera module on the back of vivo S12 Pro also ensures the mainstream level of the current market, easily coping with various common shooting scenes, and the imaging quality can meet the shooting needs of most people.
Through the actual hand, we can see that vivo S12 Pro puts old users and new users in an equally important position this time, and while stabilizing the fashion crowd, it has successfully attracted new gamers, and even fits the cross-users whose needs overlap with each other. It can be said that the product strategy adjustment of vivo S12 Pro is not only accurate, but also quite successful.