As we all know, in Huami OV, OV has the earliest layout of the line, and even now, it is OV's offline mobile phone sales that are relatively outstanding. However, with the emphasis of Huawei and Xiaomi on offline stores, there are more and more offline stores and authorized stores of Huawei and Xiaomi, and there is a trend of catching up with OV.
However, according to a simple data, it can be seen that in fact, Huawei and Xiaomi are far from the offline layout of OV, and there is a difference in one aspect: the model. Below, take stock of which models have been released by several major mobile phone manufacturers of Huami OV in 2021!
It can be seen that several major mobile phone manufacturers, in fact, the difference between them is still very large. Here, to summarize:
Xiaomi series: 25 models (including 4 black sharks);
Huawei series: 24 models (including Huawei Smart Selection);
OPPO: 43 models (outside of oppo, OnePlus has fully returned; realme is the main online brand);
Vivo: 49 models; among them, Vivo has released as many as 36 models, focusing on the online brand iQOO, which is 13 models.
Of course, there is also glory in the chart; although the brand has not been independent for a long time, 23 models have been released, almost a brand can compete with Xiaomi + Redmi + Black Shark, or Huawei + Huawei Smart Choice.
Many people may say, does it really work to release so many models? The answer is yes, such as glory, after the independence of the brand, it is actually criticized by many consumers, such as the new model does not support the Hongmeng system, too many models have Huawei's figure, etc.; but there are more models, and the price range covered is also wide; with online and offline publicity, it can always get the attention of users, and sales are rising overall in 2021, which is the best proof.
Looking at OV again, all kinds of models are dazzling; this practice, placed in the line is no better, consumers can always find a suitable model for themselves.
Of course, this is not to say how good this approach is. The biggest drawback of choosing "aircraft sea tactics" is that it is difficult to remember outstanding models. Overall, the similarity of these models is too high, resulting in very few models that are really remembered.
Looking at Huawei and Xiaomi, although there are few models, almost every one of them is distinctive. Of course, Huawei is limited everywhere because of chip problems; Xiaomi has created a lot of classic models in 2021, and the Xiaomi 12 series is the most popular flagship machine at present.
Of course, if there are more models, it may give Xiaomi and Huawei more opportunities.
But it has to be said that Xiaomi's approach will have more "staying power", especially in the case of users who understand mobile phones more and more.