A long time ago, FAW-Volkswagen Audi officially said that Wang Yibo was the image spokesperson of the brand, and since then it has also launched the Audi A3 Wang Yibo joint version, and it was against the network traffic at that time that FAW Audi finally chose the right person. Recently, SAIC Audi also officially announced that the brand image spokesperson is Xiao Zhan, a suit thug, a small traffic student, and it is difficult to distinguish between them.
After the establishment of SAIC Audi, the first mass production model launched was the Audi A7L, the hatchback became a sedan, and the most important thing was the price "explosion", 59.97-777,700 yuan, completely and the previous speculation of "below 500,000" did not have an edge, but this wave did not lose, looking back, it turned out to be a 3.0T power version that was not available in overseas markets.
SAIC Audi also knows that 3.0T will not go, more entry-level 2.0T is also sooner or later, after the Ministry of Industry and Information Technology exposed the new car declaration map, in the beginning of 2022, SAIC Audi A7L 45TFSI was officially listed, that is, 2.0T power version, a total of 5 models, and the official guidance price range is 459,700-519,700 yuan.
Below 500,000 yuan, this can be afforded. According to the official plan, the delivery of new cars will begin in March, which is already faster than the new energy models that have started in line for at least half a year.
The new car styling is basically the same as the 3.0T A7L, which is still the main traditional sedan sports route, but I personally believe that this proportion is still OK.
The biggest difference is that it is equipped with a 2.0T high-power engine, with a maximum power output of 180kW and a peak torque of 370Nm, which is matched by a 7-speed dual-clutch transmission and a quattro four-wheel drive system.
Obviously, SAIC Audi launched the 2.0T version of the A7L just to go, but Jia Mingdi, general manager of SAIC Audi's marketing business, said: The sales target for 2022 is not the main one, building and consolidating the brand image and positioning is the top priority, which can ensure that 40,000 vehicles in the first year can be guaranteed, and at the same time,
It also hopes to become the "ceiling" of luxury cars produced in China.
Written in the end: If nothing else, the spokesperson of Xiao Zhan is already a ceiling level, but where the future terminal discount gives a force point, the day of audi A6L will not be better.