On the first day of the New Year, the Shanghai Science and Technology Museum launched a digital real-life puzzle science game, and the huge science and technology museum incarnated as a "real-life secret room", visitors can start from a new perspective and re-"look" at the "old" venue that has accompanied Shanghai citizens for 20 years.
This is also an attempt by the Shanghai Science and Technology Museum to explore new cultural and creative products. Connecting the curiosity of tourists with the real scene of the venue is a popular science puzzle book polished by the exhibition and teaching team of shanghai science and technology museum for six months. Following the clues provided in the book, visitors will encounter a shanghai science and technology museum with a difference.
5 hours of immersive solutions to more than 20 "brain-burning" puzzles
The mysterious "Dr. Ke" mysteriously disappeared, and it is necessary for small scientists to find his traces - holding the "Disappearing Doctor Ke" popular science book, and a "search" journey was thus started at the Shanghai Science and Technology Museum.
Zhu Zhaolun, the first batch of 8-year-old "experience officers", came to the bio-Vientiane exhibition area and saw the strange words carved on the stone slabs, what are they pointing to? Suddenly, a bird song sounded in the ears, and then more and more birds began to chant, what secrets were hidden in these sounds? In the Light of Discovery exhibit area, after observing the different trajectories of α and β particles being hit, you have to walk into the maze, how does the particle trajectory just now help to find the right exit?
"The puzzles are very difficult, and some of the decryption methods are completely unexpected by me, such as the use of morse codes." Zhu Zhaolun said. This way of visiting the museum also made him notice many details that he had not cared about before, such as the fact that he used to just browse some exhibition board information, but now he had to "learn and use it now" and use the information obtained to solve puzzles.
Hu Xidan, deputy director of the Exhibition and Education Center of Shanghai Science and Technology Museum, introduced that the science popularization game launched this time involves four exhibition areas of the Science and Technology Museum, 11 puzzle props, 28 wonderful puzzles, and more than 100 popular science knowledge points. Puzzle setting three difficulty, if you really have no clue, you can get hints on the phone, if you follow the prompts the whole time, about an hour to complete the exploration.
The "stubborn" Zhu Zhaolun was determined not to read the prompts, and completely used his own strength to complete the puzzle, which finally took more than 5 hours. Zhu Zhaolun's grandfather, an old scientific and technological worker who has done aerospace research for more than 40 years, said that he did not expect children to be so engaged.
The transformation of the science and technology museum "game field" has taken the first step
How do science popularization venues always exhibit and renew? This is an eternal topic, especially for the Shanghai Science and Technology Museum, which has been open for 20 years. Previously, Liu Haifeng, deputy director of the Shanghai Science and Technology Museum, had "predicted" that in the future, when you step into the Science and Technology Museum, you may be in a large playground, where visitors can not only explore the unknown with their surrounding partners, but also interact with the backstage librarians.
The real-life puzzle science game launched by the museum may be the first step in the transformation of the science and technology museum into a "game field". Since 5G, digital twins, virtual reality and other technologies are becoming more and more mature, it is easy to simulate special environments and scenes such as volcanoes, mudslides, and space, so it is better to have a new experience.
Gong Hao, a librarian at the Exhibition and Education Center of Shanghai Science and Technology Museum, said that at present, immersive puzzle games have become a new trend for young people to gather during holidays, and implanting new fashion trends in science popularization venues to enhance the interaction and integration of digital perception and real scene can attract more young people.
Exploring the museum in the form of games is a "task list" type of learning, and its learning motivation is endogenously driven. Hu Xidan said that this method solves the problem that parents do not know what to do when visiting the exhibition, and also makes the motivation and feedback effect of the museum's learning better.
The new exhibition model drives the innovation of cultural and creative products of the museum
As a supporting product of the new way of visiting the museum, the "Disappearing Doctor Ke" puzzle book was also listed in the cultural and creative store of the Shanghai Science and Technology Museum, which became a special existence different from badges, keychains, plush toys, etc.
Bao Lijun, deputy director of the logistics management department of the Shanghai Science and Technology Museum, said that usually, cultural and creative stores are set at the last stop of the museum, because the audience will only have the idea of buying after learning about the exhibits. Different from the traditional 'take me away' type of goods, puzzle science books are better to read with the venue, and belong to the new type of "accompaniment".
For this kind of "accompaniment" cultural and creative products, the Shanghai Science and Technology Museum has already made some attempts. In the "Whale Strange World" exhibition launched last year, the curatorial team specially developed a "cultivation manual" similar to the learning manual, allowing the audience to understand and learn the scientific knowledge in the exhibition in the way of "passing the customs" and stimulating the enthusiasm of tourists for independent learning.
The puzzle book on the shelves also connects multiple IP images of the Shanghai Science and Technology Museum. For example, in the process of solving puzzles for tourists, the three cartoon dolls of the Science and Technology Museum, Koqi, Kemeng and Kefei will always accompany them, because of different personalities, they give different ways of giving tips, which greatly enriches their image and helps to drive the sales of peripheral products.
Author: Shen Xiangsha