Shenzhen Leiyan Technology's corporate social responsibility practice: responsibility is the inevitable development

In the spirit of the tenth meeting of the Central Financial and Economic Committee, "common prosperity" has once again been mentioned in a high standard, and "third distribution" has also become a hot word of concern in the whole society. The meeting pointed out that it is necessary to adhere to the people-centered development thinking, promote common prosperity in high-quality development, correctly handle the relationship between efficiency and fairness, and build a basic institutional arrangement for the coordination of primary, redistributive, and tertiary distribution, so that all the people can make solid progress towards the goal of common prosperity. The clear direction of the policy side indicates that the third allocation is about to enter a large-scale operational stage.

Around the third distribution, the most concerned issues in society are concentrated on "who wants to divide" and "who can be matched". According to the policy interpretation of the Fifth Plenum, the third distribution is the behavior of social forces voluntarily helping the poor and the weak through private donations, philanthropy, volunteer actions and other means under the influence of morality, culture, and customs. Therefore, in the third distribution, everyone has a share, which can be either a distributor or a distributed person, and its essence is the flow of wealth in which social subjects participate in their own and voluntari participation.

Since its birth, MOTI Magic Flute (Shenzhen Leiyan Technology Co., Ltd.) has been committed to writing its own public welfare log with practical actions, and constantly giving back to the society and the public for the support of enterprise development. Holding the corporate values of "awe, self-drive and mutual achievement", MOTI Not only integrates the concept of social responsibility into all aspects of enterprise management in daily operations, but also actively responds to national policies and the call of the times, participates in the third distribution from multiple angles, all directions and three-dimensionality, especially in public welfare donations and employment promotion, and carries the banner of benevolence, becoming a good example for responsible corporate citizens in the industry.

Since its birth, MOTI magic flute has continued to pay attention to the field of public welfare and carry out corporate social responsibility practice activity planning. In the field of public welfare donations and relief, MOTI Magic Flute has made achievements in poverty relief and disaster relief operations.

When the COVID-19 epidemic swept through Wuhan, MOTI Magic Flute donated funds to the Wuhan Charity Federation to purchase urgently needed materials for hospital protection and treatment to support epidemic prevention and control. At the same time, MOTI Magic Flute overcame various difficulties in the special period, and after multi-party coordination, urgently prepared a batch of protective materials and donated them to Wuhan Children's Hospital. In this war without smoke of gunfire, MOTI Magic Flute and front-line medical staff worked together in unison, walking together in the wind and rain, highlighting the feelings of national enterprises.

In July this year, when Henan suffered a once-in-a-century flood disaster, MOTI Magic Flute launched an emergency rescue action at the first time - "River" you, crossed the "South" Pass, urgently established the "MOTI Magic Flute Henan Disaster-stricken Stores Chi Aid Special Group", and set up a special fund. In response to the damage to different areas and stores, MOTI Magic Flute has developed a detailed rescue plan to provide partners with store repairs, replacement of damaged goods, rental subsidies and other assistance. Henan Charity Federation also received a donation from MOTI Magic Flute for the first time. In this touching watchful support, the value of "mutual achievement" extends to the outside of the enterprise, and MOTI Magic Flute, as a benevolent enterprise, promotes the allocation of resources led by social mechanisms and contributes to alleviating the frontline disaster.

In terms of promoting employment, MOTI Magic Flute takes a global top management "dream team" that has been deeply rooted in the industry for more than 10 years as the guide, persistently moving forward, and achieving ideals with more and more peers. Since its inception, MOTI magic flute has created more than 100,000 effective employment opportunities for the whole industry chain.

At present, MOTI Magic Flute has distribution centers in more than ten countries and regions around the world, such as the United States and the United Kingdom, and has opened branches in six major regions of the country, and has spent huge sums of money to build brand self-built factories and research and development laboratories, and has about 6,000 terminal stores nationwide and 30,000+ retail outlets including fashion stores and convenience stores. MOTI Magic Flute has won the favor of many head investment institutions with strong product strength and strong upward trend, and its rapid rise has attracted many industry elites and fresh blood to join, and the team continues to grow.

Employment is the foundation of people's livelihood, one end is connected to economic development, the other is connected to the well-being of the people. With the vision of "becoming a world-class consumer goods company", MOTI Magic Flute responds to the national policy of entrepreneurship-driven employment and does not hesitate to invest heavily in supporting entrepreneurial partners. ALLIN's expert entrepreneurial consultants provide a full range of guidance services for entrepreneurial partners from culture, values to entrepreneurial models, distribution mechanisms, bonus benefits, etc.

MOTI Believes that the ultimate value of an enterprise made by society is to strive to build a society that is more in line with the interests of the people, so for the booming Chinese enterprises, it is inevitable to develop. Attack ON MOTI Magic Flute is constantly looking for the "greatest common denominator" between its own corporate strength and social responsibility, willing to bear, the courage to undertake, and make due contributions to the third distribution.