Nowadays, new energy vehicles have become another main battlefield in the automobile market, and the sales volume of the new energy vehicle market is stable and rising, especially in 2020. By April 2021, the data showed that the number of new energy vehicles reached 167,155 units, an increase of 203.63% year-on-year, and the proportion of passenger car sales after March exceeded 10% again.
According to the insurance data of new energy models provided by the industry, it can be seen that the new energy market is constantly evolving, and consumers are more and more willing to buy new energy models.
Judging from the May sales data just released by BYD, BYD sold a total of 46,295 new cars in May, an increase of 45.49% over the same period last year and a 2.35% increase from the previous month.
It is worth noting that BYD's overall sales have increased, while the proportion of pure fuel vehicles has declined. This means that consumer demand for hybrid and pure electricity has gradually surpassed pure fuel models.
Wang Chuanfu, chairman and president of BYD Co., Ltd., analyzed and pointed out in the just-concluded "2021 Yabuli China Entrepreneur Forum Annual Meeting" that about 2/3 of the families in China are carless families, and for these families, it is very difficult to buy pure electric power for the first car. To this end, BYD has broken through the pain points in the hearts of consumers one by one and created a "explosive" DM-i hybrid model.
According to the data, BYD's sales of plug-in hybrid models reached 12,970 units in May, an increase of 458.33% over the same period last year and a surge of 45.4% month-on-month. These sales are mainly contributed by DM-i models, and this is not the total number of orders for DM-i models. According to the data, BYD DM-i models have accepted reservations so far, and the orders have exceeded 100,000.
So how does DM-i super hybrid break through consumer pain points?
Schrödinger once said that "the most important thing about creativity is not to discover what has never been seen before, but to think of what no one has thought of before in the phenomenon that everyone has seen." "The hybrid system was not created by BYD, and BYD's DM-i accurately perceives the concerns of consumers through solid technology.
For traditional pure fuel vehicles, users always care about the fuel consumption of the car when driving, and even go to the gas station to fill a tank of fuel when they hear the news of rising oil prices. If you can pursue low fuel consumption and choose a small displacement model, it will expose the disadvantages of weak power and high acceleration noise.
BYD DM-i super hybrid system can perfectly solve this pain point, equipped with a Xiaoyun - plug-in hybrid special 1.5L high-efficiency engine, to achieve the world's highest mass production of thermal efficiency of 43.04%, with the electric motor, not only fuel-saving and powerful, more quiet.
Then looking at the pure electric vehicle model, consumers are more worried about the mileage and safety issues, which is also the main reason why it is difficult for the first car to consider pure electric.
The DM-i super hybrid system can also solve this problem, and its comprehensive cruising range can reach 1245 kilometers, and if there is no charging pile, it can only be driven through gasoline.
In terms of safety, the DM-i super hybrid system is equipped with BYD's blade battery. BYD has repeatedly expressed its attention to battery safety issues, blade batteries have passed the industry's most stringent needle prick test, and also solved the safety of products and the problem of card necks of rare metals, and the battery cycle has reached 15,000 times, achieving a truly green battery.
As the latest achievement of BYD's DM technology for more than ten years, DM-i has positively solved consumer pain points and realized the subversion of new energy vehicles to traditional fuel vehicles.
Gaias, Shell's oil planning manager, once said: "The only lasting competitive advantage is the ability to learn from competitors." "BYD understands the truth, DM-i super hybrid system not only fundamentally solves user pain points, but also achieves a real leading opponent through five advantages.
The first is the revolutionary ultra-low fuel consumption, here with Qin PLUS DM-i to take an example, Qin PLUS DM-i in the case of power loss is only 3.8 liters, the comprehensive endurance can reach 1245 kilometers, equivalent to the distance from Beijing to Shanghai. In addition, it can also be driven in the case of only using gasoline, which means that there is no charging pile around and there is no anxiety at all, which brings great convenience to travel.
Followed by excellent power, the DM-i model accelerates 100 kilometers per 100 seconds in 7.3 seconds, which is completely enough for daily household use, and overtaking at high speed is a breeze.
The third is the feeling of tranquility, DM-i models have a quiet feeling close to that of pure electric models during driving, and they can hardly feel the presence of the engine, which is enough to improve a more comfortable driving experience.
The fourth point is the smooth power output, thanks to the EHS electromix system, the DM-i model is mainly electric, the power output is smooth and rapid, and the power of the deep throttle follows.
Finally, the green card advantage brought by the DM-i system solves the problem of purchase restrictions in some cities, and can enjoy the policy preferences of pure electric models, fully for the sake of consumers.
Five advantages lay the foundation for DM-i's explosive singles, Darwin once said: Nature is neither the strongest nor the smartest, but the most able to adapt to change. According to the needs of consumers, plug-in hybrid is of vital significance to BYD and even the entire automotive industry, and it is adapted to this era.
The DM-i super hybrid system will not only accelerate the replacement of traditional fuel vehicles by new energy vehicles, but also become a better choice for consumers.
The accumulation of wind is not thick, then its negative wings are also powerless, and behind the DM-i explosion order is BYD's solid technical reserves. Not long ago, BYD rolled off the production line of the 1 millionth new energy vehicle, becoming the first Chinese brand to enter the "Millions Club" of new energy vehicles, which is a demonstration of BYD's strong technical reserves.
China's new energy vehicle market after years of development has come to an inflection point, with strong insight, BYD saw two inflection points, one in terms of technology, BYD has blade batteries, DM-i, DM-p and other technologies, so that it is in a leading position; second, in the market, BYD's products are in short supply, deeply loved by consumers, and its 1 millionth new car off the production line is the most powerful proof.
Through the keen analysis of the market and its own technical strength, BYD proposed to walk on two legs, solve the demand for the second car of the family through pure electric, and solve the demand for the first car of the family through plug-in hybrid. Starting from consumers, we should fully think about consumers, break through the pain points of consumers, and kill a blue ocean of our own in the red ocean of the automobile market.