ZTE: 100 million shipment terminals in 2021, 50% of which will use self-developed chips

2021 is about to pass, many companies are summarizing this year's achievements, ZTE terminal president Ni Fei revealed ZTE's performance in 2021, mentioning that more than 100 million terminal products were shipped throughout the year, of which 50% used self-developed chips.

On December 31, Ni Fei, president of ZTE Terminal, delivered a 2022 New Year's speech, saying that after 2021, the epidemic model, the structure of the global supply chain has changed, and the Matthew effect has intensified, but despite this, ZTE still handed over a relatively satisfactory year-end answer sheet.

From the performance point of view, in 2021 ZTE terminal shipments exceeded 100 million units, of which 50% were self-developed chips, and at the same time, the 5G CPE market share ranked first in the world.

Looking forward to 2022, Ni Fei said that in terms of brand layout, we will further integrate the three major brands of ZTE, Nubia and Red Devils to expand domestic market segments. Through the effective synergy of brands, a new image of recognizable technology, quality and youthful ZTE mobile phones is created.

Overseas, it mainly implements national policies, adopts different strategies in view of the market environment and 5G development differences in various countries, and further integrates its own and third-party e-commerce platforms overseas to steadily improve market coverage and services.

In addition, Ni Fei revealed that under the overall goal of ZTE to enter the world's top 500 within two to three years, the terminal next year has also set a new goal of maintaining an annual growth rate of more than 200% in the domestic market and an annual growth rate of more than 50% in overseas markets.