Since the listing of Wuling Hongguang MINIEV for one year, the cumulative sales volume of wuling Hongguang has exceeded 400,000 units, and it has won the top spot in China's new energy model sales for one consecutive year, which is another model of "National God Car".
Seen in the success of Wuling Hongguang MINIEV, a large number of domestic car companies have also begun to enter the field of new energy micro-electric vehicles. Among them, As the first echelon of independent automobile brands, Dongfeng's sub-brand Xiaokang also brought a new energy micro-electric vehicle.
Dongfeng Xiaokang gave this new energy micro-electric vehicle a popular name "Scenery MINIEV", just listen to the name to know that it is directly benchmarked Against Wuling Hongguang MINIEV.
Of course, it not only has a more popular name like friends, but also adopts the most classic "small square box" style of the current micro-electric vehicle, which is quite similar to the existing Wuling Hongguang MINI EV and Chery QQ ice cream.
However, in order to better differentiate the brand, there are still some details that are not the same, such as the dongfeng MINIEV front face will apply a large number of black elements to increase the male atmosphere.
Scenery MINIEV length, width and height are 2995/1495/1640mm, wheelbase 1960mm, the vehicle size is larger than the Wuling Hongguang MINIEV one circle, but limited by the same body shape, there should not be much difference in space riding.
From the previous declaration information, it can be known that the wind and solar MINIEV will use a drive motor manufactured by Shanghai Automotive Electric Drive Co., Ltd., with a maximum output power of 25kW, as a reference, the maximum output power of the Wuling Hongguang MINIEV motor is 20kW.
Combined with its positioning and direct competitors, it is still possible to roughly guess that its mileage is in the range of 120km-200km, but the official is not yet clear, and may leave us with better expectations.
Although Wuling Hongguang MINIEV sales data is considerable, but previously some media agencies analyzed that it is also a loss to sell. If this is the case, why are there still car companies keen to launch such models?
In the professor's view, it is nothing more than "profitable".
(Wind and solar MINIEV declaration chart)
First of all, for a car company that wants to get involved in the field of new energy and wants to quickly layout, the launch of new energy micro-electric vehicles is undoubtedly the fastest shortcut. After all, its requirements for three electric technology will not be too high, according to the existing reference template development, you can use the fastest speed, the lowest cost to launch new cars.
Secondly, Wuling Hongguang MINIEV can never be sold at a loss, and it can be said that its bicycle profit is extremely low. Looking at the sales volume of more than 400,000 since its listing, it is conceivable that even if the profit is small, it can rely on the huge volume to make a profit, and the advent of the same attribute of the scenery MINIEV is undoubtedly to eat away at part of the "cake".
Moreover, the most important point is that in order to cope with the increasingly stringent environmental protection policies and the double integral pressure of automobile manufacturers, the launch of a low-cost new energy micro-electric vehicle is the best solution.
In the field of "profitable" new energy micro-electric vehicles, it is foreseeable that after the wind and solar MINIEV, more independent car companies will launch such models, thus forming a new round of "fighting".
Of course, this is also a good thing for consumers, after all, we have another choice in the field of new energy micro-electric vehicles.
Looking forward to follow-up information.
Netizen comments
Netizen 1: Please stop this "old man's music", we want new energy vehicles, not unskilled replicas
Netizen 2: As long as the price is right, everything is easy to say, whether you are Dongfeng or not
Netizen 3: Can't see any highlights, why not choose Wuling Hongguang MINIEV
Netizen 4: Just by rushing to this name, it has already lost half of it
Netizen 5: The scenery MINIEV has a battery life of more than 250km, with airbags, body stability, central control screen, selling for 30,000