At this year's Chengdu Auto Show, Geely Automobile launched a new design style "Energy Storm", and then the first model using this design style, Boyue X, was launched in October, which quickly attracted the favor of many young users.
On the last day of 2021, the Emgrand L, a high-end car owned by the Geely Emgrand family, was officially launched, and the new car was also Geely's first car product to adopt the "energy storm" design style. The Emgrand L launched a total of 2 models with the product attitude of "only doing high matching", and the official guidance price was 99,900 yuan and 109,900 yuan respectively.
At the same time, users who purchase a car before February 28, 2022 can also get a deposit of 1,000 yuan to 4,000 yuan to buy a car; 6 free basic maintenance in 3 years (including the first guarantee); foTA cloud upgrade package for the whole series of huawei HiCar, mobile phone smart Bluetooth key, volcano car entertainment (douyin, watermelon video, understand the car emperor); 36 periods of 0 interest; up to 4,000 yuan / car increase and replacement subsidy; the first owner of the lifelong free car network traffic and other preferential car purchase policies. Moreover, Emgrand L also co-created and launched "Yuanqi Deer" with 3.33 million users, hoping to meet the "high-quality life" of more users with high-value products with "high architecture, high quality, high technology and high value".
High value carved "high match" value
In the product attitude of "only doing high matching", Emgrand L first created a high-value shape, through co-creation with users, and inspired by Dunhuang culture, the essence of China's five-thousand-year culture and modern scientific and technological energy are perfectly integrated into the product design, shaping the "Chinese style" that is most in line with the expectations and aesthetics of current young consumers.
Among them, Emgrand L's "energy matrix front grille" is inspired by the heliostat of Dunhuang Molten Salt Tower Solar Thermal Power Station, and the upper and lower split design makes the new car look like the front face is bold and dynamic. With the car logo as the center, it is equipped with a three-stage ray display light, which is progressive in layers and has a high degree of recognition.
The waistline on the sides is very deep, and the design that runs through the door handles also makes the body look more slender. In terms of body size, the length, width and height of the Emgrand L are 4735mm× 1815mm×1478mm, and the wheelbase is 2700mm, which is an improvement in body length and wheelbase compared with the 4th generation Geely Emgrand.
Echoing the headlights, the "Flying Streamer Through TailLight" consists of 258 LED light sources composed of a 2-meter ultra-long light strip, which can realize three kinds of greeting and sending guest lights: energy storm, aurora roaming, and galaxy river rotation. After the first FOTA upgrade on the market, Emgrand L's supreme taillights have a flying neon lantern dance, full of technology, bringing a full sense of ceremony.
In terms of interior, Emgrand L adopts two contrasting colors of Danqing Blue and Liuyun White, which integrates Chinese culture with modern scientific and technological energy elements in an orderly manner. The center console, named "Qinse heming", is inspired by the Chinese guqin, and the through-style outlet lines are as smooth as the strings, which are more dynamic and textured under the combination of the landscape echo radium carving craft trim panels.
Create a benchmark for the value of 100,000 class cars
As a new high-end car launched by the Emgrand family, Emgrand L has obtained more flexible scalability and extreme space utilization under the blessing of Geely BMA's new generation of modular architecture, and the high-quality, high-tech product attributes are also the best embodiment of its "only high-end".
In geely automobile's view, Emgrand L will achieve a comprehensive leapfrog lead in intelligence, safety and quality with "20 unique items of the same level, 15 kinds of leading at the same level, and 30 standards of the same level", and will reshape the new value benchmark of 100,000 class cars for young users. Among them, based on the technological advantages of BMA architecture, Emgrand L is equipped with FOTA cloud upgrade as standard, which can achieve continuous online upgrade.
In terms of intelligent configuration, Emgrand L also comes standard with a 12.3-inch high-definition suspension central control screen, Geely Galaxy OS ecosystem, God's Eye 540 ° transparent chassis, rear intelligent monitoring system, trunk automatic induction opening, smart key remote control start, mobile PHONE APP remote control and other rich advanced intelligent configuration.
Among them, in the supreme type, it is also equipped with a newly upgraded L2 intelligent driving assistance system, compared with the same level of products in the market, more leading is elka emergency lane keeping assistance added to the oncoming car and road edge collision risk recognition function, AEB-P pre-collision safety system is a new two-wheeler scene recognition, further improving the intelligent travel safety.
In terms of power, the Emgrand L will be equipped with a newly tuned 1.4T turbocharged engine + 8CVT transmission combination, with a maximum power of 104 kW and a peak torque of 235 N·m. At the same time, in 2022, Emgrand L will also be equipped with Geely's world-class modular intelligent hybrid platform LeiShenzhi Qing Hi· X, launched a hybrid version of the model.
In addition to bringing "high-quality" products to users, Emgrand L also released the first virtual image IP "Yuanqi Deer". It is understood that the design of "Yuanqi Deer" is inspired by Dunhuang murals, hoping to produce a sense of cultural value identity and emotional resonance in the interaction and communication with users through the presentation of beautiful meaning and three-dimensional image.
summary:
From the first generation of Emgrand to the 4th generation of Emgrand and Emgrand L launched this year, the Geely Emgrand family has won the first place in The sales of Chinese brand cars for 9 consecutive years, with cumulative sales of more than 3.33 million vehicles. With the listing of Emgrand L, the future will also bring more users a new experience of "high-quality life" with a high-value product attitude of "high architecture, high quality, high technology and high value".