Recently, Evergrande has been receiving good news, with a resumption rate of more than 90%, and in December, it also accelerated the delivery process, with 39,000 suites to be delivered. Everything is developing in a good direction, once the delivery of housing enterprises grows, the cash flow will also be more and more, and the company may gradually return to normal operation.
Logically, this is the case, but Evergrande's debt is as high as 2 trillion yuan, and it is not so easy to solve it easily. In addition, China's property market continues to be sluggish, the house is not so good to sell, many housing companies are in transformation, Evergrande wants to rely on real estate to turn over has been difficult.
In fact, in October this year, Xu Jiayin announced that Evergrande will fully transform into new energy vehicles and will become Evergrande's main business in the future. Evergrande car manufacturing did not start this year, as early as 2017, it cooperated with Jia Yueting, and the result ended in failure, so it started to build its own car.
Real estate and automobiles, two industries that have nothing to do with each other, are a bit stronger across borders. However, Xu Jiayin, who has been very successful in the real estate industry, has always been very confident. It's not about building cars, and spending money on what's missing. The strategy adopted is the same as doing real estate, holding high, the talent should be the top, the technology should be the best, and the scale should be the largest. Anyway, it is to smash with money, in the first half of this year, 9 models were launched at the Shanghai Auto Show, which shocked the outside world.
However, building a car is not so simple, and Evergrande has also tossed and turned for several years, but it has never seen a car off the production line. When the Evergrande Group had an accident, the outside world lost confidence. However, only Xu Jiayin did not give up, and also used Evergrande Automobile as the only chip to overturn the market.
Evergrande did not launch so many models in one breath, but chose the lowest-end Hengchi 5LX, priced below 200,000, belonging to the low-end Volkswagen model. Over the past few months, Xu Jiayin has mobilized all his resources to push the model off the production line. Now the good news has finally come that the car is really going to be successful.
Officially offline, Xu Jiayin "chips" on the table
It has to be said that Evergrande is an expert in playing "gimmicks", and repeatedly hangs people's appetites to get great attention.
On November 9, the media exposed that Hengchi 5LX has declared to the Ministry of Industry and Information Technology, generally declared, which means that everything is ready and waiting for the last step offline. Therefore, after this news came out, the outside world boiled over, and Evergrande Automobile's stock price also rose.
However, it was quickly poured with cold water, and in the second round of the list published by the Ministry of Industry and Information Technology, there was no longer this model. Is it technically inadequate? Didn't pass the declaration? Or there are other reasons. The outside world also said that xujia printing cars may be failing, and brushed a wave of attention.
Don't worry, Evergrande Automobile did not admit this statement. On December 27, several pictures flowed out of the Internet, saying that Evergrande's first car, Hengchi 5LX, was officially rolled off the production line at the Tianjin factory, which attracted media reports. However, on the second day, Evergrande Automobile refuted the rumors, saying that it was only the internal production line through the mode, and threw a plate of cold water.
Just on December 30, the media issued a new report, saying that Evergrande Automobile's first mass-produced model, hengchi 5, had successfully rolled off the production line, 12 days earlier than originally planned.
It is really served Evergrande, in just 3 days, constantly changing faces, creating gimmicks, causing public concern. Evergrande won, which definitely exceeded any car company.
Why did Evergrande Auto do this?
Evergrande's current situation is understood, Xu Jiayin lacks funds in his hands, and the bottom card is also a new energy vehicle. However, Evergrande Automobile, as a newcomer, does not have much advantage, so such repeated hype is also forced.
First of all, Hengchi 5LX, as a newcomer, faces many strong enemies, BYD sits first, Weilai, Xiaopeng, Ideal, etc. have gained a firm foothold and are still expanding production lines. There are also opponents such as Weima and Nezha, and the competition is very fierce.
Secondly, Xu Jiayin only has one chance to try and make mistakes, and if Hengchi 5 can't succeed, then it will be very difficult for him to turn over again. Therefore, no matter from what aspect, Evergrande Automobile must raise the heat and strive to become a hit.
This is the most critical battle, the first half of next year can be launched, if sales and word of mouth are good, then Xu Jiayin may be able to gain a firm foothold in the new energy vehicle market, and usher in the opportunity to rise. But if it fails, it's trouble.
So the question is, are you optimistic about Hengchi 5? Would you like to buy?