Euler chip incident during this period of time is boiling, but also once on CCTV, was named by CCTV financial channel, in short, Euler early publicity car machine system is the use of Qualcomm octa-core chip, but after the actual delivery, the owner found that his own car chip, was secretly replaced by Intel's quad-core chip.
What makes the owners even more angry is that the models exported overseas by Euler are Qualcomm's eight-core chips that are consistent with the propaganda, and angry car owners have asked to return the car, and even refund one to three.
In response, Euler Automobile has responded many times.
First response: avoid the problem, call the police
Euler's first response, obviously a little arrogant, neither acknowledged the fact of their own allocation reduction, nor introduced a compensation policy, and even had to call the police to deal with the owner of the voice, but proposed to speed up the carPlay, HiCar function, itself these two functions are planned to upgrade through OTA, so this response is insincere.
Second response: Avoid the question
In the second response, Euler Automobile said that the use of Qualcomm chips refers to the use of Qualcomm's communication modules, Intel's quad-core chips, just car machine chips. Avoid the heavy and light, and there is no positive response to the problem of inconsistency with the propaganda.
Third response: Admit the mistake and offer compensation
In the third response, Euler Finally admitted the problem: the car is indeed not yet equipped with Qualcomm 8-core chips. However, this configuration is planned for future models, but the configuration is advertised in advance. And launched a three-electricity system lifetime warranty, two years of free entertainment traffic package and other compensation measures.
However, this response is suspected of deliberately selling cuteness, the compensation measures are not strong, and the owner is still not satisfied, saying that Euler is playing word games.
Fourth response: increase the charging subsidy of 10,000 yuan
After CCTV twice roll call, on December 9, Euler Automobile released a new compensation plan, increasing the lifetime warranty of the whole vehicle and the free charging rights of 10,000 yuan, however, the owner then found that 10,000 yuan was not a full one-time recharge to the user's charging account, but when the account balance was less than 100 yuan, he went to the 4S store to apply for recharge, each time recharging 1000 yuan, a total of 10 times. This makes the owner of the pot at once, it is difficult to launch a little sincere compensation, or hidden, full of routines, many owners insist on returning the car.
Fifth response: 10,000 yuan charging subsidy discount
Because the owner is not satisfied with the above compensation policy, on December 30, Euler Automobile launched a compensation measure, in addition to the above rights, the first owner of the 10,000 yuan charging rights and interests directly discounted, hit the owner's bank account, that is, equivalent to a direct cash subsidy of 10,000 yuan.
To this time response, Euler Automobile's compensation policy is a little sincere, there is a saying, the difference between this chip is definitely less than 10,000 yuan, but I know why I should have it in the first place? If a sincere solution had been introduced at the outset, would it have been so much of a stir? Will Euler's credibility be affected so much?
Euler Cars can be said to be self-inflicted, personally pushing themselves to the cusp of the storm, preferring to spend a lot of money to public relations rather than to remedy, adults, the times have changed!