Taking stock of the best performing car brands in 2021, FAW Toyota is definitely a big hit. In the near future, FAW Toyota has two things that have attracted attention from the outside world:
First, as of November this year, FAW Toyota has handed over a new sales report card, and its cumulative sales in China have exceeded 9 million vehicles, which means that Toyota is about to enter a new stage of the enterprise and launch an impact on the tens of millions. Behind such a large sales volume is FAW Toyota's years of deep ploughing into the market and actively seeking new results.
Another thing is the listing of Lingfang, if 9 million vehicles are taken as the node, Lingfang has naturally become a model for FAW Toyota in the new stage of development of the enterprise. Because of this, the painstaking efforts injected by FAW Toyota into Lingfang are naturally huge, and from the definition and marketing of models, FAW Toyota is eager to release the unprecedented energy of the brand from Lingfang.
In the view of "AutoMotive Business Daily", from the moment WHEN FAW Toyota clarified the connotation of "new refinement" for Lingfang, it not only means that Lingfang will reinterpret FAW Toyota's brand slogan of "To the Truth" in elegance and detail, but also shows that FAW Toyota's new round of youthful and high-end development has officially begun.
| Resonant with the market
During the listing period of Lingfang, in order to allow the whole people to fully experience Lingfang and fully perceive the elegance and calmness of Lingfang, FAW Toyota created a national experience activity with the theme of "empathy, co-creation and sharing - Lingfang Mass Experience Plan" with the participation of manufacturers, media and fan users.
Specifically, FAW Toyota has linked up with fans and close friends to share different car stories and life insights through major platforms such as Sina and Douyin, and write an elegant life. Each user will become the experience officer of Lingfang, and together to understand the high-value advantages of Lingfang's products of "high value, high performance and high technology".
It can be seen that when the car enters the stock era of competition, the needs of consumers are more valued by the main engine factory, just as the so-called thousand people have a thousand Hamlets in their hearts, each user has its own different opinions on the use of the car, and what FAW Toyota is doing is to create a new era of symbiosis with users, direct connection and mutual access, so that more users can participate in the creation and sharing of brand spirit and product value. And this point is also worth learning from the whole industry.
| Elegant and luxurious car life
In recent years, rejuvenation and consumption upgrading have become the main theme of the automobile market, and the diversified demand for products by young consumers has made it difficult for various automobile brands to cope. But this is naturally more than enough for a brand like FAW Toyota with clear brand attributes and a clear reputation. FAW Toyota's youthful products will not be arbitrary and vulgar, which is determined by FAW Toyota's meticulous attitude.
After Lingfang landed, the outside world also realized that the youthfulness in FAW Toyota's understanding must be related to elegance, refinement and high quality.
The new appearance design combines a powerful and feminine appearance, with a streamlined body and smooth lines, all of which reveal its sense of speed. Coupled with the high-quality and stylish interior space, Ling Fang combines elegance and sharpness to create a unique aesthetic attitude.
According to FAW Toyota, Lingfang can be called "Toyota's most beautiful SUV". Its design language does not pursue publicity, and a large number of streamlined lines reflect a rich sense of modern fashion in the peaceful overall style. At the front face, Ling Fang uses the "Eagle Wings" element, projected LED headlights and upper closed grille, forming a penetrating flying wing structure. On the side of the body, Ling Fang creates a smoother sense of low resistance through the rounded curved design, and the tail, through tail lights and unique tail curved shape show the elegant beauty of Ling Fang.
Entering the interior, a large number of curved designs pour into the eye, highlighting the soft beauty. The 12.3-inch central control large screen brings a sense of technology in the future. The interior and exterior echo elegance and sophistication.
Today's young people have a different understanding and experience of beauty and design. More and more excellent models have greatly improved their horizons. Ling Fang's pursuit of perfect design is secretly in line with them, which can be described as a must-have item for the delicate young people today. Whether it is the daily travel of young elites or the shuttle between the CBD, the style and aura brought by Ling Fang are very different from other competitors.
| "New refinement" should have more connotation
The style and elegance of the design are outstanding enough, and for lingfang, which focuses on "new sophistication", the core of refinement naturally has connotations.
Born from the TNGA-K platform, Lingfang is equipped with Toyota's global leading power combination, which far exceeds its peers in terms of economy, reliability and power. Lingfang has two powertrains, 2.0L fuel version and 2.5L hybrid version, of which the fuel version model is equipped with TNGA 2.0L DYNAMIC FORCE engine, the transmission system is matched with Direct Shift-CVT transmission, and the minimum fuel consumption for 100 kilometers under NEDC conditions is only 6.0L. The dual-engine version is equipped with the TNGA 2.5L dual-engine hybrid system, which greatly improves fuel economy and power performance. The dual-engine version provides two-wheel drive and four-wheel drive options, of which the dual-engine two-wheel drive version of the model has a fuel consumption as low as 4.5L under the working conditions of THEDC, which truly realizes the surging power and ultra-low fuel consumption. Paired with a lighter, more rigid body and a suspension tuning that combines a heavy and flexible feel, LingFang brings users a smooth and smooth driving texture.
In order to meet the user's requirements for technology configuration, Lingfang is equipped with a new Toyota Zhixing interconnection system, using technology to bring a better driving experience. JBL audio, streaming electronic mirrors, front seats with ventilation and heating, and an era-ahead facial and speech recognition system are all software devices that provide a comprehensive and intimate experience for Lingfang owners. In addition, as the first FAW Toyota product equipped with a "dimmable panoramic sunroof", Lingfang can actively control the speed of the car to switch the light in the car, creating the atmosphere space that the owner wants, reflecting the concept of FAW Toyota design for "people".
For Lingfang, it not only undertakes the brand's new journey of tens of millions of vehicles at the point of time, but more importantly, in the product matrix of FAW Toyota TNGA, Lingfang plays a unique role, which will continue to enrich the market image of FAW Toyota, disseminate the core concept of FAW Toyota's commitment to serving users, and further deepen the brand theme of "To the Extreme".