Tianji 1200 is really strong, the feel is great, the operation is very smooth, the front ceiling, the king on the distraction, the curved screen is really thin, the warm gold color is really good, the next era of photographic artifacts... Before the official launch, the vivo S12 series has received the evaluation of the first batch of users.
From December 24th to 25th, Vivo designated 216 vivo experience stores and vivo official websites in the country prepared members for vivo silver and gold members to enjoy the first purchase activity, give priority to new products, and give gifts for a limited time. At that time, it was Christmas Day, and the cold wave across the country struck, but this did not prevent vivo members from rushing to the offline store and enjoying the newly released vivo S12 series new machine in advance.
The first share will be an important activity for vivo to communicate and communicate with hardcore users when the new machine is released. At this event, not only can you enjoy the benefits of buying new machines in advance and multiple purchases, vivo official staff and even product managers will also come to the scene to communicate with users in depth, which is a way for vivo strength pet fans.
The vivo S12 series of national first to enjoy new machine resources, V fans across the country to participate in the unprecedented enthusiasm, a short period of time all sold out, S series transformation road hit.
The all-round transformation of the S series
Since the launch of the first new machine in 2019, the vivo S series has led the industry in "design and image". With its outstanding image capabilities and high-quality body design, it has completed the psychological cognition of core users on its "thin and light selfie flagship", played a differentiated product reputation, and has a high appeal in the mid-end market.
According to the data released by vivo, the cumulative sales of the S series have now reached nearly 30 million units, reaching the explosive level of an average monthly sales of more than one million units. On the one hand, this shows that the S series has a solid user base disk in the mid-range market, and on the other hand, it also proves that the S series can be widely accepted by users by highlighting the two major selling points of "high-value body + strong image capabilities".
However, market demand is also changing. At present, the replacement cycle of Chinese users has exceeded 28 months, and the data of users on the network in 2020 released by domestic operators has reached 30 months. At the same time, a report released by Canalys shows that the penetration rate of 5G is close to 80%. In the case of the extension of the replacement cycle and the entry of the 5G replacement tide into the deep water area, users are more picky and mature and rational when purchasing machines, and at the same time, the demand for machines is more comprehensive and diversified.
Let's look at a set of industry trends: Ai Media data shows that China's Vlog users will reach 488 million in 2021, while industry data shows that China's mobile game users will reach 666 million in 2021. That is to say, on the basis of the general demand for thin and light fashion appearances and flagship images, the demand for gaming performance and video shooting is also surging.
Under the two major trends, the vivo S series is inevitable. The direction of the "mutation" of the vivo S12 series is game performance and video shooting.
Whether the performance is good or not, first look at the chip. The vivo S12 series is equipped with the Tianji 1200 chip, which is a "customized chip" jointly polished by vivo and MediaTek, that is to say, even if other mobile phones are equipped with the same chip, the performance effect varies significantly due to the different tuning skills of each family.
Even if we ignore vivo's independent development of its first professional imaging chip V1 earlier this year, we can also see from its successful case of "pre-joint research and development" with Samsung in SoC chips, as well as its long-term and deep cooperation experience with MediaTek, vivo's chip polishing experience is quite rich. Therefore, the performance of this chip jointly customized by vivo and MediaTek is expected.
From the parameter point of view, as the latest 6nm process 5G flagship chip of TSMC FOUNDRY, Tianji 1200 adopts the flagship "three-bundle architecture design" of 1+3+4, especially the industry's highest frequency 3.0Hz ARM Cortex-A78 super core, which ensures the top performance strength of the vivo S12 series under the tutelage of vivo and MediaTek. This is also an important reason why the Tianji 1200 chip runs more than 720,000 points and draws the Snapdragon 870.
This chip, together with the UFS3.1 high-speed flash memory of the vivo S12 series and vivo's exclusive dual-effect memory fusion technology, can make the new vivo S12 series of new machines "standby running" in the background at the same time the number of "standby running" APP up to 30, for the daily application between switching and application seconds, the speed increased greatly. In addition, vivo S12 Pro is equipped with a kernel-level animation engine 2.0, which adopts a visual feedback priority mechanism to solve the stubborn problem of "stuttering" of Android mobile phones from the bottom of the software. Under the simultaneous improvement of hardware and software, vivo S12 series has passed the five-star standard test of 36 months of performance anti-attenuation in Thiel Laboratory.
Games and videos, the breakthrough focus of the S12 series
The best way to detect the performance of a mobile phone is to play a game. The performance of the vivo S12 series of games is positively correlated with its performance. The obvious evidence of this conclusion is that the vivo S12 series of new machines passed the standard test of the KPL competition machine of "Glory of Kings". As a national mobile game, "Glory of the King" is not only because of its large number of users, but also because it represents a set of extremely strict competition standards for Chinese mobile games.
The test rules of its competition machine are undoubtedly one of the highest test standards in the mobile game industry. Overall, the vivo S12 series finally passed six tests such as power consumption, average FPS, average Wi-Fi delay, and frame rate stability, and performed well.
Vivo S12 series of powerful game performance, not a single factor driven, in addition to the strength of the chip, vivo S12 series of new game BOOST mode, "large area VC heat shield + graphite heat dissipation film + heat insulation film" strong heat dissipation combination, as well as 240Hz touch sample rate screen and up to 1000Hz instantaneous sampling rate and many other game exclusive configurations, making vivo S12 series in the "Glory of the King" HD 90 frame mode, It can effectively improve the frame rate stability by more than 30%, and stabilize at the first-class game level of 90Hz. The powerful performance configuration and exclusive game optimization make the vivo S12 series become the first batch of users to be the "king on the distraction".
Let's move on to the next upgrade need: video shooting.
From text to pictures to videos, the content form of the Internet has become more and more multidimensional. In today's short video era, taking vlogs with your hands has become a daily routine for many people. However, compared with text or pictures, videos need to deal with more dimensions and are much more difficult to get started.
With insight into this demand pain point, vivo has added Vlog templates such as "two-scene video and auto-virtual video" to the S12 series, which can shoot video clips that support camera transitions, special effects, filters, music and some film shooting methods with one click, so that ordinary users can also shoot videos that require complex processing with one click. And the vivo S12 series also proposes corresponding solutions to the problem that the sound becomes sharp and harsh after the video recording becomes sharp and harsh after changing speed.
In addition, some features are also loved by users. For example, the "video teleprompter" can realize the teleprompter function in the shooting interface of the mobile phone, without the need to connect a separate hardware, which undoubtedly provides great convenience for shooting.
This "leap" was successful
If performance, games and video are the key breakthrough objects of the vivo S12 series transformation, then in terms of design and image, the vivo S12 series has maintained a consistent leading edge. For example, in the design of the fuselage, thin and light is one of the significant genes of the S series, the S12 series in the pro performance and 4300mAh battery at the same time, still maintain the "7.36mm + 171g" of the extreme thin and light. And for the first time, the ultra-thin curved screen design is adopted, which brings a more affinity experience to the vivo S12 series.
With "Photochromic 2.0 + Elegant Warm Gold Color Scheme + Curved Screen Design + Extreme Thin and Light Experience", vivo S12 series has once again walked on the road of leading the flagship of the light and thin trend. In terms of imaging, it also won the title of "Pioneer Image Flagship" again with the configuration of "100 million pixels + panoramic HDR + rapid night shooting + intelligent -ISO technology" of the "standard rear camera of the whole series".
From "image benchmarking" to "all-round responsibility", the upgrade of this generation of vivo S12 series is undoubtedly a key leap in the transformation of S series to all-rounder. Judging from the sales volume and word-of-mouth feedback of this first-time sharing meeting, this "leap" was successful.
It can be said that from product strength to audience crowd, vivo has taken the S series to a new height. The launch of the vivo S12 series will undoubtedly continue the success of the first-hand club and continue to help vivo conquer the high-end mobile phone market.