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The Ministry of Industry and Information Technology named Apple Samsung for selling mobile phones without chargers! Call on companies to revise their marketing strategies

On December 29, Nandu reporters noted that a few days ago, on the People's Network leadership message board, some netizens questioned the cancellation of charger accessories when some mobile phone manufacturers sold mobile phones, and called on the Ministry of Industry and Information Technology to protect the legitimate rights and interests of consumers. Subsequently, the Ministry of Industry and Information Technology replied to the netizen's message, naming Apple, Samsung and other mobile phone manufacturers who did not attach chargers as usual, breaking the habitual thinking of consumers. However, the individual needs of consumers vary greatly, and the feasibility of industry management needs to be further studied, and enterprises will be called on to revise their marketing strategies to ensure users' right to know and their right to make their own choices.

The Ministry of Industry and Information Technology named Apple Samsung for selling mobile phones without chargers! Call on companies to revise their marketing strategies

On December 6, some netizens left a message on the people's network leadership message board, saying that some mobile phone manufacturers canceled the charger when selling mobile phones in the name of environmental protection, which increased the purchase cost of consumers and wasted the time and energy of consumers to buy mobile phones.

On December 28, the Ministry of Industry and Information Technology replied to the netizen's message that on the issue of separate sales of mobile phones and power adapters, manufacturers have formulated their own marketing strategies under the premise of protecting consumers' right to know and their right to make independent choices, and clearly informed consumers of products and accompanying materials when promoting sales, product packaging and lists, and consumers choose whether to buy or not.

Nandu reporter noted that the Ministry of Industry and Information Technology took some mobile phone manufacturers as examples to illustrate the current situation of selling mobile phones and charger accessories on the market. The Ministry of Industry and Information Technology believes that Apple, Samsung and other manufacturers did not attach chargers according to the convention, breaking the inertial thinking of consumers; while other manufacturers such as Xiaomi, selling two versions without chargers and with chargers at the same time, are in line with the principle of consumer autonomy.

The Ministry of Industry and Information Technology also said that because the problem does not involve personal health and life and property safety, the individual needs of consumers vary greatly, and the feasibility of industry management needs to be further studied. In addition, enterprises will be called upon to revise their marketing strategies, promote manufacturers to effectively take into account the relationship between the actual needs of users' consumption, environmental protection and commercial interests, encourage and support the marketing strategies of users' personalized choices, and ensure users' right to know and their right to make their own choices. At the same time, guide consumers to correctly view the problem.

Written by: Intern Zeng Han Nandu trainee reporter Fang Shiqi

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