Previously, The Elec reported that the iPhone 14 Pro Max would use oled screens from LG, meaning that the next generation of top Apple phones would have to mix screens.
Recently, the South Korean media released further news, saying that LG Display will supply part of the 120Hz LTPO TFT OLED screen to the iPhone 14 Pro Max, which is produced by the P9 factory in Paju, South Korea.
Since the iPhone X, Apple has begun to adopt OLED screens on mobile phones. Moreover, on the previous generations of iPhones, Samsung was the only OLED screen supplier. With Apple, Samsung shows that it has grabbed a lot of profits. In this way, even if Samsung is a competitor with Apple in the mobile phone business, it does not prevent Samsung from making a lot of money by cooperating with Apple.
However, with Apple's long-term strategy, it certainly does not want Samsung to be dominant, and supplier diversification is Apple's long-term policy. On the iPhone 12, Apple chose LG's OLED panel. However, some users do not buy this, and feel that the display effect is not as good as the Samsung screen.
If the iPhone 14 Pro Max really adopts the Samsung LG dual-supplier model, then it is inevitable that consumers will worry about the mixed use of screens. The most fundamental thing is that users will worry about the most expensive iPhone they can buy, and the screen quality will be reduced.
It should be admitted that for now, Samsung is still the strongest king in the field of AMOLED screens. As for LG, although it is also constantly making efforts in the OLED industry and shining in the TV market, it is certainly not as good as Samsung in the field of mobile phones. In the Case of the Android camp, most flagship high-end mobile phones still tend to use Samsung's screen.
If Apple really plans to mix the screen on the iPhone 14 Pro Max, then it must be a consistent experience, otherwise if the lottery is staged, it will definitely be flooded by the user's saliva. For LG, this is also a good opportunity to go to the high end, if the performance on the iPhone 14 Pro Max can be recognized, then LG panel into the supply chain of other mobile phone manufacturers and even challenge Samsung is not a difficult task.