DoNews Auto December 28 news (Shao Zhichao), in the past in the era of traditional fuel vehicles, Chery QQ is the well-deserved originator of domestic micro cars, which was not only sold well in China but also exported overseas in its heyday. The emergence of the Wuling Hongguang MINI EV last year also allowed Chery to see the potential of the current micro pure electric vehicle market in the era of new energy pure electric vehicles, allowing Chery QQ to achieve resurrection in another form.
On the evening of December 27, Chery QQ ice cream was officially launched, this time launched a total of 2 kinds of endurance version and including pudding, cones, sundae three configuration models to choose from, the price range of 2.99-4.39 million yuan, the goal of this car is also very clear, that is, the micro pure electric vehicle market where Wuling Hongguang MINI EV is located. It is worth mentioning that Chery QQ ice cream has attracted much attention as early as the time of release, and its order volume has exceeded 70,000 so far.
First of all, in terms of appearance design, the design of Chery QQ Ice Cream and Wuling Hongguang MINI EV is extremely similar, the overall appearance is more rounded and cute shape design, and both use 2 doors and 4 seats layout and a variety of body color collocation options, the target group is also very clear, that is, the young consumer's scooter.
Chery QQ ice cream interior design is also very simple, equipped with a very exquisite multi-functional steering wheel, integrated seats and knob shifts, etc., due to cost reasons, the car is not equipped with a conventional central control screen, all driving information and functions are concentrated in the full LCD dashboard, the original position of the central control screen is also intimately set up a mobile phone holder.
At the configuration level, Chery QQ ice cream is fully matched with 12-inch wheels, the brakes are front and rear drums, and the high-end models are equipped with LED daytime running lights, cooling and heating air conditioners, main driver airbags, rear parking radar, reversing images, multi-function steering wheels and Bluetooth phones, which can basically meet daily needs.
In terms of body size, Chery QQ Ice Cream's body length, width and height are 2980×1496×1637mm, wheelbase is 1960mm, positioning micro pure electric vehicles, although the overall size of the second row of practicality is not strong, but the second row of seats can be proportionally reclined, can improve the overall space and utilization of the rear trunk.
In terms of power and mileage, chery QQ ice cream equipped with a permanent magnet synchronous motor, the maximum power of 20kW, the peak torque of 85Nm, the battery pack according to the configuration of 9.6kWh and 13.9kWh respectively lithium iron phosphate battery pack, the corresponding NEDC comprehensive mileage of 120km and 170km respectively.
Whether from the design, price, size, endurance or configuration and other aspects of the product ideas of Chery QQ Ice Cream and Wuling Hongguang MINI EV is basically the same, and there is indeed a suspicion of plagiarism, before SAIC-GM Wuling has sued Chery for infringement, I don't know if Wuling will let Chery go this time?
From the price point of view, the starting price of Chery QQ ice cream is 1100 yuan more expensive than the Wuling Hongguang MINI EV, but there are still some advantages in terms of configuration and other aspects, but for consumers at this price level, the sensitivity to price is much higher than that of other levels of market segments.
epilogue:
Putting aside the Wuling Hongguang MINI EV car, just from the product strength of Chery QQ ice cream, in fact, it is still very good, especially in terms of product quality and quality control, Chery has been doing well, which is also a very important thing for the model at this price, it is expected that in the future, Wuling Hongguang MINI EV will divide the micro pure electric vehicle market with Chery QQ ice cream, and the sales level may not be inferior to wuling Hongguang MINI EV.