Chinese food map, there is always a bowl of mellow lamb soup.
On August 28, Heze Shan County held a conference related to mutton soup - the inaugural meeting of the Shan County Mutton Soup Industry Development Alliance. Just a few days ago, Wei Chuanyong, deputy secretary of the Shan County Party Committee and county magistrate, led a team to a Shan County mutton soup chain store located in Jinan Yinhe Building for inspection, it is said that it has been here before, and this store is the first store in Jinan opened by Shan County. Lamb soup, it seems that many places have it, how can a single county stand out? Since it has risen to the industrial category, what will be the expansion path of mutton soup?
<b>In addition to Zhu Zhiwen, there is also Shan County Mutton Soup</b>
When it comes to Heze Shan County, many people will think of the simple peasant singer Zhu Zhiwen, and then the Shan County Mutton Soup Restaurant that exudes fireworks in the streets and alleys of the city.
Not long ago, a Single County Mutton Soup Restaurant located in Jinan Yinhe Building was really on fire, the reason is that on the day of the opening of the store, the deputy secretary of the Shan County Party Committee and the county magistrate led a team to the scene to investigate the business situation, and also guest played a "waiter" to communicate with customers who were eating and ask about the satisfaction of the taste of the meal and the service process. Previously, Wei Chuanyong went to Jinan many times to understand and inspect the construction and business of the Shan County mutton soup chain store.
Obviously, this store is obviously a model store, and their idea of replicating N stores is immediately revealed. At the opening site, Wei Chuanyong stressed to the project leader that under the premise of ensuring the quality and taste of the meals, the service process and details of the chain store should be optimized, so as to provide customers with more convenient, efficient and high-quality services, and play the golden signboard of "Single-raised Qianqiu • Single-County Mutton Soup".
The chaining of local snacks is a very clear path. Take the model store as the marketization of the product to test the water, so as to clarify the direction, market and consumer group of the product. On the basis of successfully creating a model store, we will copy the model store model and experience and carry out the chain operation of "special snacks". The practice of "throwing stones and asking for directions" in Shan County's mutton soup is safe.
Yes, there are many single-county mutton soups, but the official production and endorsement is this "single-raised Qianqiu Shan county mutton soup". Shan County mutton soup, belongs to the lu southwest Heze traditional famous food, with its "white like milk, water and fat blending, pure texture, fresh but not greasy, fragrant but not greasy, rotten and not sticky" unique style, loaded into the Chinese famous recipe, to the soup into the spectrum of only Shan County mutton soup, known as the first soup in China. Folk have the saying that "coming to Heze Peony City, not tasting the mutton soup of Shan County, is equivalent to coming to Heze in vain".
Many Shan County people have also opened this Shan County Lamb Soup Restaurant to many places with this skill and a good pot of soup. However, this kind of scattered soldiers and brave style of play, it is difficult to form industrial benefits.
Therefore, in recent years, Shan County has learned from advanced experience and practices such as Salt Pond Beach Sheep, Shaxian Snacks, and Lanzhou Beef Noodles, and has found ways to scale breeding, standardize processing, brand operation, and intelligentize the industry. At present, Shan County has incorporated the mutton soup cultural industry into the county's "321" industrial layout, ranking it as the first of the four "county mayor projects".
As the first official brand store of "Shan Yang Qianqiu Shan County Mutton Soup", the county governor and his party also came to the forefront of the market in the provincial city, drawing wisdom and strength from moving forward by seeing and listening.
<b>Benchmarking Sand County snacks, what should I learn from them? </b>
In the list of objects that Shan County has learned in recent years, Shaxian snacks are one of them.
The number of Shaxian snack stores in the world is a staggering 88,000, and the turnover can reach more than 50 billion yuan. Shaxian snacks have not only become a magic weapon for locals to get rid of poverty, but also the main means of revitalization of local rural industries, but also the first brand of local snacks in China and a shining business card of Shaxian city. So, what is the significance of Shaxian snacks for the cultivation and growth of Shanxian mutton soup?
The development of Snacks in Shaxian Is Inseparable from the attention and support of the government. In order to promote the industrialization of Shaxian snacks, as early as 2000, Shaxian established the Shaxian Snack Industry Development Center, which is responsible for promoting the normalization and orderly development of Shaxian snacks, responsible for the research and development of Shaxian snacks, providing professional skills training for snack owners, and guiding them how to find stores and open stores. In 2011, the government invested 10 million yuan to build the Shaxian Snack Training Center, providing snack owners with all-round training including chain operations, corporate executives, senior managers, etc., and guiding a group of wealthy snack owners to carry out corporatization and standardized operations. Since 2019, Shaxian has set up a 20 million yuan Shaxian Snack Industry Development Fund to carry out the digital construction of snacks, guide the return of people, capital and data flows, and has carried out digital economy pilots in 6 cities such as Beijing, and more than 1,600 stores have returned data to the headquarters of Liusha County.
For more than 20 years, the government has continued to invest human, material and financial resources to guide and support the development of the snack industry in Shaxian County, and strive to make "Shaxian Snacks" take the road of scale, industrialization, standardization and internationalization. This is a cornerstone of the success of Shaxian snacks. Shaxian has also set up Shaxian Snack Group Co., Ltd., Snack Group Restaurant Chain Co., Ltd., and snack industry promotion and development working group. Measures such as upgrading the business model, accelerating brand promotion, and extending the snack industry chain have been taken to promote the growth of the industry.
After Shaxian snacks grew up, they also began to feed the local industry. The demand for raw materials has driven the local agriculture, the Shaxian Snack Festival has driven the local cultural tourism industry, and the new products derived from snack bars have led to the development of the local food processing industry.
<b>target! Achieve a high degree of replicability of single-county mutton broth</b>
On August 28, the Shan County Mutton Soup Industry Development Alliance was officially established, and a group of expert consultants were hired at the meeting to support the development of the Shan County Mutton Soup Industry. After the meeting, everyone had a discussion on large-scale breeding and brand operation. Wei Chuanyong said in his speech that the establishment of the Shanxian Mutton Soup Industry Development Alliance is an important milestone in the construction of the whole industrial chain of Shanxian Mutton Soup. It is necessary to take this as an opportunity to speed up the further improvement and rapid development of the mutton soup industry, and turn the "alliance" into an organization that promotes entrepreneurship, a platform for learning and exchanges, a platform for improving quality, a highland for gathering talents, and a link for government-enterprise interaction.
In his speech, Wei Chuanyong regarded the development of the mutton soup industry in Shan County as an entrepreneurship, and the Industrial Development Alliance should take entrepreneurship as the theme of all activities, and through training, lectures, inspections, seminars and other activities, the main body of the Shan County mutton soup business has always maintained the confidence and courage to start a business.
Wei Chuanyong analyzed that the current development of the agricultural industry in Shan County is still in its infancy, and the Shan County Mutton Soup Industry Development Alliance should actively explore ways to promote institutional innovation, strengthen product research and development, devote itself to brand building, and pay attention to talent cultivation to enhance the quality and competitiveness of enterprises. The alliance should become a link between the government and enterprises, forming a situation between the three, cooperating with each other, promoting each other, and forming a situation of benign interaction.
At present, the number of goats in a single county is 600,000, the number of pens is 1.1 million, there are 65 mutton soup franchise stores with different characteristics, 5 mutton soup processing enterprises, 5 cold chain logistics enterprises, with an annual consumption of 500,000 sheep, and the total sales income reaches about 4 billion yuan, with a good industrial foundation.
According to incomplete statistics, there are more than 1,000 mutton soup technology authorized stores or guidance stores in Beijing, Jinan, Tianjin, Heze and other cities, and the mutton soup catering industry is booming and has a certain scale.
At present, Shan County is building a mutton soup cultural industrial park with a total area of 11,000 mu, creating a ten-billion-level mutton soup cultural industry cluster integrating "breeding and breeding, intelligent breeding, production and processing, cold chain logistics, catering chain, and cultural tourism", and the development prospects of the mutton soup cultural industry are better.
There are many people who love to drink mutton soup, and Shan County mutton soup can be described as a highly recognizable golden sign in mutton soup. If we want to benchmark the characteristic industry of Snacks in Shaxian County and become stronger and bigger, there is still a long way to go in a single county. At the same time, Shan County has created a regional public brand of agricultural products such as "Single Raising Thousand Autumns", which brings together high-quality agricultural products such as Mutton Soup, Luohan Ginseng, Wheat, Tomatoes, and Organic Eggs in Shan County. "Single-raised Qianqiu • Shan County Mutton Soup" is an important strategic measure for Shan County to implement the strategy of "brand rejuvenation of agriculture". The establishment of a council and an industrial development alliance composed of relevant government functional departments and expert advisory groups will play an important role in the true industrialization of single-county mutton soup.
Jia Lili, president of the Shan County Mutton Soup Industry Development Alliance, said in an interview with the media that the establishment of the "Alliance" is conducive to making the brand strategy of Shan County Mutton Soup bigger and stronger, improving the brand value, brand influence, brand awareness and reputation of Shan County Mutton Soup, and improving market share. At the same time, it is of great significance to ensure the traceability of food safety from breeding to the table, realize the high degree of replicability of single-county mutton soup, and lay a solid foundation for the national chain development of single-county mutton soup.
Some insiders pointed out that to create a characteristic snack industry, it is necessary to build a characteristic snack industry ecosystem from the strategic aspect, guide the local government and people to establish a correct concept of characteristic snack development, carry out brand top-level design for the characteristic snack industry, standardize industrial operation, break the family-style, workshop-style breeding and processing and husband-and-wife shop-style business core, and open up the cultural, tourism, agriculture, catering and food industry chains through the branding, modeling, industrialization, chaining, standardization, capitalization and urbanization of industrial poverty alleviation. Shaxian snacks, Xuyi lobster, Yangxintun bird, Yancheng eight bowls, Enshi slag, Shizhu pure vegetable fish, Fengjing Ding hoof, Putian choking meat, etc. are typical representatives of this model.
In addition, "special snacks" not only carry the food culture of a place, but also the representative of the brand image of the local city, and creating "special snacks" is also an important part of creating a "city business card", and the brand building and promotion of snacks also need to have a sense of the overall situation.
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