Recently, some media broke the news that a merchant used 510,000 yuan to invite Chen Xiaochun and Internet celebrities to bring goods, and the results were not satisfactory, and they had no choice but to sue to recover more than 410,000 yuan.
As soon as the news was exposed, it instantly caused discussion among netizens, and everyone generally believed that Chen Xiaochun's Mandarin had no subtitles who could know what he was saying.
In addition, through Chen Xiaochun's live broadcast video, it can be found that he is not only non-standard in Mandarin, but also does not understand the products he sells, and acts as a "mascot" in the live broadcast room.
This also makes everyone more rational to look at the celebrity live broadcast with goods.
Previously, Chen Xiaochun had sent a lot of gold films at a price of 9.9 yuan in a live broadcast to attract consumers.
But many people are deceived after receiving the gold piece, and the so-called "gold piece" is just a plastic piece. This incident also made everyone's liking for Chen Xiaochun decline.
Not only that, the videos released by Chen Xiaochun's short video platform account are mostly advertising, and netizens leave a message: When can the video sent be not an advertisement?
This also proves from the side that Chen Xiaochun opened a short video account just to "seek gold", but he did not expect that his appeal and influence were far less than expected.
With Chen Xiaochun encountered the same "overturning" scene is also the well-known host Wang Han, before Wang Han's start-up fee of 100,000 yuan, live broadcast room sold 1323 pieces of goods, but did not expect the final return of goods as high as 1012 pieces.
The well-known singer Yang Kun live-streamed the goods, and the turnover of the live broadcast room was as high as 1.2 million yuan, and finally refunded a full 110,000 yuan.
This also shows that not all celebrities are successful in transforming into anchors with goods, and it is easier for stars with popularity and traffic to survive in the live broadcast industry than celebrities with popularity.
For example, Qi Wei, Jia Nailiang, etc., they have developed very well in the live streaming industry.
Therefore, the art industry has a specialty, and doing what you are not good at risks ruining your own reputation.