Assuming you're in Nanyang City, Henan Province, be sure to walk around at the foot of Dushan Mountain. If you are lucky, for more than ten or twenty yuan, you can buy a piece of Dushan jade rough with excellent texture from the uncle who sells stones at the foot of Dushan Mountain.
If you happen to be able to carve jade again, the value of this stone of more than a dozen dollars may be a hundred times and a thousand times higher.
Suppose you regard money as dung and spend hundreds of thousands of dollars to buy a more expensive piece of Hetian white jade, and the conscientious jade carving master will tell you that two-thirds of your hundreds of thousands are spent on design.
Just like diamonds, it is also a stone production that is not low. But a 1 carat square diamond can sell for 15,000 yuan, and a 3 carat De Beers diamond ring easily costs more than 600,000 yuan.
And the reason why they are expensive comes from their soul - design.
Turning back the clock to the Shanghai Auto Show in April this year, when Genisesy is facing the domestic market with a new look, if you are lucky enough to stop at the booth of Genisesys, you will definitely hear "This car costs millions, right?" "Words like that.
But in fact, the most expensive GV80 top match currently introduced by Jeniss to the Chinese market is also "only" 618,800, and the price of G80 and G70 will be lower.
Why does it look expensive and look luxurious? I think there are two main points - industrial design and process design.
Industrial design - good look and practical appearance
Industrial design is the intersection of technology and aesthetic concepts, and the aesthetic design of products is carried out under the premise of practicality. For example, the body streamline, smooth line design helps to reduce wind resistance, resulting in more efficient fuel economy.
The GenisesYS G80 uses very smooth side lines, and the shape of the slippery back is more sporty in addition to reducing wind resistance. At the same time, its body is also made of a large number of aluminum materials, the weight of the body is quite outstanding, even if it is equipped with a 2.5T engine, the fuel consumption of Genissy can still be controlled at about 8L of 100 kilometers.
The large-area network has become the standard of the current luxury model, mainly because the first-class model needs to be equipped with a large-displacement engine, and the large-displacement engine has a great demand for heat dissipation.
The large and medium network design of the GenisesYS G80/GV80 can just meet the heat dissipation needs of the 2.5T engine. The large area of the central network has the effect of channeling air flow.
However, the larger the area of the net, the more compact the space of the vehicle headlights is compressed, so Genissy adopts a narrow strip, split headlight design, which complements the "Emblem of the Brave" wide design in the net, in addition to being able to effectively channel the air flow, it also has a very high family recognition.
It is worth mentioning that in the era of intelligence, another use of a large area of the network is to stuff more sensors to achieve high-level intelligent driving.
In addition to vision, touch is also an important part. For example, design logic, ride comfort, and so on.
The GenisesYS GV80 uses a large number of NAPPA leather in the car, which is delicate to the touch and comfortable to ride, and the luxury of the Alcantara roof is directly close to the ultra-luxury brand. Symmetrical center console design, blind exercise is more logical. The large-size central control screen with a wide-width ratio in the center supports split-screen display, and the perception of the co-driver and the main driver will be clearer.
On the other hand, the Space, the Geniseys GV80 has a wheelbase of more than 2 meters, and most SUVs under this wheelbase will adopt a single three-row six-seat/seven-seat design. The Geniseys GV80 offers flexible three-row and two-row options.
The five-seater option transforms the GV80 into Land Business Class, with electric rear seats providing a more comfortable experience for rear occupants while also having more space in the trunk.
If you happen to have seven seats in demand, you can also opt for a third row of power folding seats. At this time, the Genises GV80 can be transformed into a home nanny car to meet the travel of multiple families.
Craft design – fun soul
I am used to dividing interior design into two factions, one is called the radical faction, and the interior makes a large joint screen, except for the screen. The other school, called the traditional school, does not pursue a large screen, and the physical button is king.
GV80 does not belong to the two factions, if you have to classify, GV80 can be regarded as a radical in the traditional faction, it is equipped with a large 14.5-inch screen, but also retains the physical buttons, the rest is a very simple design. Officially, this design is called "the beauty of white space".
Designs with aesthetics are not empty, and they must have a certain artistic accumulation.
In artistic creation, there is a technique called "blank technique", which refers to leaving a large number of blank spaces outside the subject, breaking the unity, leaving more imagination space to highlight the elegant artistic tone. More commonly used in Chinese painting and the jade carving works mentioned above, the famous painting "Hanjiang Solo Fishing Map" uses this technique.
With artistic accumulation as the design premise, there is also the ultra-luxury brand Rolls-Royce, its mid-net design comes from the golden ratio of the ancient Greek Parthenon, and the classical design language is more in line with the stable tone of Rolls-Royce.
The design of The Net of Geniseis is equally elaborate, the shield shape of the "Emblem of the Brave" is full of power, and the symmetrical aesthetic creates a unified and balanced beauty of Zhongzheng.
This kind of design that pays attention to the ultimate aesthetic can be called luxury. Luxury pie is very elaborate for the use of materials, Rolls-Royce, Bentley and other ultra-luxury brands will use some special materials to reflect the sense of luxury, such as wooden interiors, top leather and so on.
The GV80 is the same as the previous two, also using a wooden interior, and the sound uses the same brand of Lexicon audio as the 8 million Cullinan, which is also a unique choice for the 600,000 price point.
summary
The most basic thing of the car is the tool attribute, sheltering from the wind and rain, and it is its job to walk. The difference between luxury brands and ordinary brands is that the word "luxury" can strip the car from the tool attributes, and enjoyment and experience are the meaning of buying luxury brands.
However, if the attributes of the car are taken to a higher level, and the spiritual needs of the artistic level are met outside the material, which is difficult for any brand to do at present. But by combining the utility attribute with the artistic attribute, Genises has taken the first step.