Text / 100 Miles keep the covenant
"Rebirth" may be the key word of Wuhan eStarPro this year.
After experiencing the ups and downs of last year's season, this year's Wuhan eStarPro restarted after adjusting the lineup. Fans regretted that the semi-finals of the spring tournament were stopped, and in the autumn tournament, Wuhan eStarPro evolved into the "Ultimate Demon King" step by step, and came to the final as an undefeated king of the winner group.
In the final, the opponent of the regular season "three kills" - Guangzhou TTG, Wuhan eStarPro also showed no mercy. The "autumn wind sweeps the leaves" like a big score of 4-1 at the top of the league at the end of the year, which ushered in a cooling year, and in the face of this long-lost championship, coach SK said that this autumn match was very successful.
Yi Zheng, the shooter who joined the team in the autumn competition, thanked the coach for the rebirth brought, and the MVP winner Hua Hai, who grew from a newcomer to the team to a captain, also lamented that the coach had given a new life. The team, coaches and players twisted into a rope, and Wuhan eStarPro won the most special KPL autumn championship.
Compared with the excitement and excitement of the winners, Guangzhou TTG, which won two runners-up this year, undoubtedly made fans sigh the most, especially when Ice Dust raised his hand to grasp the ribbon that fell for the champion after the game, the confusion, regret and stubbornness in his eyes moved countless audiences. Guangzhou TTG from the loser group "one wear four" to the final final without being optimistic, is enough to be admired, and will return in the coming year, and supporters are looking forward to the future of Guangzhou TTG.
This time the KPL autumn game has a very important historical significance, next year in order to match the newly upgraded King of Glory World Champions Cup schedule, the KPL regular league will become the spring game in February-May and the summer game in June-August, so this year's last autumn final will become the KPL's final.
In the face of such a special status, the opening ceremony of this year's KPL Autumn Finale is also constantly staging the autumn story belonging to KPL.
The skin concept of "Mirror Shadow Chaser" is integrated into the stage design, and the lens arch stage is matched with the mirror effect of the pool, and the story of "Twins" jumps on the screen. The players of the two teams tell the story of this autumn's dream chasing, while at the same time cooperating with AR technology to start a dialogue with their true heroes. In the end, Hua Hai hummed "Sea of Flowers", the film came to an abrupt end, and the real autumn decision story was officially staged.
We often emphasize the brand value of the event IP, and the realization of brand value is inseparable from the accumulation of its own cultural connotation. The opening ceremony clip of the KPL Autumn Decision not only covers the background of the big story of the "Glory of Kings" IP itself, but also combines the real experience of the players to show the competitive spirit contained in the glory of the king e-sports. Breaking the cocoon into a butterfly, being yourself instead of the shadow of others, in such publicity, the short film with humanistic feelings touched the hearts of the audience and made the event deeply burn into everyone's memory.
Driven by such an atmosphere, as early as before the game, Guangzhou TTG also produced a expedition film, accompanied by a bloody soundtrack and fans looking back on the hardships and joys along the way of the autumn competition, under the combination of image and sound, the emotional bond between the team and the supporters is more solid; and Wuhan eStarPro has also been interacting with fans in the form of Vlog, and the understanding is deeper under the communication. These off-site communications not only give clubs and teams more popularity, but also further enrich the diversified ecology of the league.
The last KPL Autumn Decision was held in the ancient Jiangnan city of Suzhou, the low temperature made this water town more cold temperament, and the arrival of the KPL Autumn Decision lit a torch of traditional culture, leading more young people to know Suzhou with both a sense of history and cultural sophistication.
In addition to the opening ceremony short film shooting and filming of many natural beauties in Suzhou, as early as the pre-game warm-up video, the use of digital technology to combine the heroes of "Glory of the King" known to players with the Suzhou garden, in the form of real scenes and special effects to show the most famous landscapes in Suzhou. Although the implementation of the epidemic prevention policy failed to usher in the audience, with the blessing of digital technology, Suzhou gardens are more detailed in the vision of young people, just like the immersive appeal makes the public feel good about Suzhou.
As a representative exploration of e-sports regionalization in recent years, the "E-sports + Cultural Tourism" model has been making great achievements in this regard. Although it is currently affected by special factors, this does not affect its value in any way. In particular, giving full play to its own digital advantages, the attractiveness of the city continues to enlarge, leaving an indelible impression on the e-sports audience and having the impact of visiting the field in the future.
On top of the scenery, KPL also digs deeper into Suzhou's local culture. Whether it is the souvenir of this year's KPL Autumn Showdown champion or the midfield performance, it is full of traces of Suzhou culture. As an intangible heritage life brand, the "Yao embroidery" in Su embroidery uses KPL's classic red and blue double dragon and silver dragon cup as the main line to create a large Su gong folding fan; and the midfield performance is integrated into Suzhou Pingtan, which combines local culture with celebratory forms, which not only reflect KPL's respect for the city, but also convey KPL's determination to deeply integrate with the city.
Suzhou, as the title city of suzhou KSG team, has also released many policies and measures to support the development of the e-sports industry in recent years, and with the landing of the finals of this KPL autumn competition, it marks the further improvement of Suzhou's e-sports atmosphere and the layout of the e-sports industry. The KPL Autumn Finals also came to Suzhou Geling Park to hold a large-scale special viewing activity. In the current era of creating a "super digital scene", KPL perfectly unifies the online and offline viewing scenes, which not only provides a model for the integration of e-sports events and offline events, but also deepens the sense of belonging of local residents to the main team of e-sports, and further enriches the entertainment and leisure life of the city.
The increasingly mature KPL naturally attracted the attention of the brand, and as the event continued to advance, until the autumn finale, a total of 13 partners helped the birth of the champion. With the help of e-sports to complete the brand image rejuvenation transformation, the major cooperative brands are also working hard, of which the official annual partner IQOO, as the official machine, not only named the MVP, but also completed the replacement ceremony of the new machine, providing technical support for the event and increasing the brand favorability. Financial brands, food fast-selling brands, automobile brands, etc. continue to export, and KPL's brand cooperation categories have become more and more diversified, and continue to penetrate into the daily life of the public.
The last KPL Autumn Finals have come to an end, and the champion Wuhan eStarPro has also successfully won the places for next year's Glory of Kings World Championship. What kind of story will be played out in the newly upgraded World Championship? We'll see!