A bowl of Chishan noodles "three tastes"

This year's "May Day" holiday, 230 million domestic tourists once again brought fire to many special cuisines. When it comes to Qishan County, Shaanxi, the first thing people think of is not necessarily the "birthplace of the Western Zhou", but often the bowl of smelling five-colored cheek noodles.

A bowl of side dishes rich in cheek noodles, yellow egg skin, black fungus, red carrots, green garlic seedlings, white tofu, five colors are both beautiful and delicious. According to legend, the noodles originated from the "completion" ceremony of the corpse sacrifice system in the Zhou Dynasty. Today, the noodles have become a light meal for guests in Qishan and Guanzhong areas, and new wives pass through the door, children celebrate birthdays, and wish the elderly a happy birthday, usually with cheek noodles to entertain guests.

In recent years, Qishan has proposed the development of a "one bowl of noodles" economy based on the actual development of the local area, and through the extension of the industrial chain, more farmers have been driven to participate in the "one bowl of noodles" economy, giving the noodles more flavor.

"Sweet"

The income of migrant workers in the whole village is expected to exceed one million yuan

Shuipo Village in Fengming Town is a traditional vegetable growing village, and the carrot and garlic seedlings in the village are very popular in Qishan, which is also an excellent side dish for Qishan Zhenzi noodles. At present, Shuipo Village has planted more than 1,100 mu of vegetables, including more than 500 mu of carrots with an annual output of 350,000 jin, and 600 mu of garlic seedlings with an annual output of about 36,000 jin.

Luo Zengjian, secretary of the party branch of Shuibo Village, told reporters that large-scale planting can increase the income of the village collective by about 100,000 yuan per year, and the collective economic income of the village is expected to exceed 300,000 yuan this year. In addition, through cooperation with mature enterprises, villagers can work at the doorstep of their homes, and it is expected that the income of migrant workers in the whole village will exceed 1 million yuan this year.

Wei Wencang, 58 years old this year, is a local vegetable grower and has tasted the sweetness of large-scale planting. At present, he can earn 3600 yuan per month working in the village cooperative, and Wei Wencang's lover can also get 60 yuan per day.

In addition to Shuibo Village, the thousand mu of peppercorns in Hejia Village, Yongchuan Town, the 1,000 mu of scallion production base in SanxianSi Village, the 1,000 mu rapeseed production base in Fanjiayuan Village in Zaolin Town, the 5,000 mu high-quality wheat planting base in Lujiazhuang Village in Pucun Town, and the 1,000 mu of yellow cauliflower and okra seasonal vegetable production base in Yongxin Village, Yidian Town, all rely on the huge market behind "a bowl of noodles" to rejuvenate.

"Spicy"

The output value of deep processing in the county is 5.3 billion yuan

Vinegar is the soul of Qishan noodles, and a good bowl of noodles needs vinegar to add color and flavor. As one of the largest vinegar-making enterprises in Shaanxi, Tianyuan Vinegar Industry has an annual production capacity of 60,000 tons. Han Yonghong, deputy general manager of the company, told reporters that at present, the company's vinegar consumption is 5,000 tons of bran, 3,000 tons of wheat and corn every year, and 90% of the raw materials can be purchased from the local area. In addition, the company has also established a production base of 1100 acres of high-quality raw materials in Qishan.

Chili peppers are an indispensable part of the skin of Chishan noodles and Chishan rolling dough. Guanzhong is rich in Qin pepper, and the fragrant but not spicy taste makes Qin pepper quite popular, but the fame of Qin pepper is far less than that of Sichuan pepper, and some of the tastes of "raised in the deep boudoir are not recognized".

Baoji Deyoulin Food Co., Ltd. is a pepper deep processing enterprise relying on the national geographical indication protection product "Baoji Pepper". Lu Huaili, the head of the company, told reporters that around the "one bowl of noodles" economy, the company actively established agricultural cooperatives with surrounding villages and towns to plant peppers, driving 2,000 surrounding jobs and enhancing the enthusiasm of surrounding farmers to plant peppers.

"Xie Fengming" traditional handmade hollow noodles, high-end products can sell more than half a kilogram to more than 30 yuan; "Qin Yinong" cheek noodles, the annual production of instant noodles 1 million boxes, meat products 5,000 tons, five-color dried vegetables 500 tons, special soup 2,000 tons... With 38 deep processing enterprises and a deep processing output value of 5.3 billion yuan, The noodles not only bring unlimited vitality to the economy of Qishan County, but also further promote the rapid development of the primary industry through leading enterprises.

"Incense"

14,000 food and beverage operators spread the word

In 2004, Xie Xinhui, who had just passed the age of establishment, came to Lanzhou, Gansu Province, and opened a restaurant called "Jinsui Qishan Restaurant".

As the saying goes, ten miles are different, Xie Xinhui is very clear, the operation of authentic snacks should not only highlight the characteristics of his hometown, but also take into account the local consumption habits, but this also makes him spend a lot of brains. Before opening, he and the chefs tried repeatedly, and finally developed a set of Shaanxi cuisine secret recipes with unique flavors, taking into account the tourism consumer market on the basis of retaining the original taste. More than a dozen kinds of famous snacks such as noodles, rolled dough skin, cheek ribs, steamed buns, and hepan cold dishes have become the signature of the restaurant, and the authentic Shaanxi flavor has not only been recognized by the hometown people in Lanzhou, but also injected new vitality into the Lanzhou catering market.

The restaurant is on fire, and from 9 a.m. to 10 p.m., there is an endless stream of customers, and the peak can be overturned more than a dozen times. Every holiday, Xie Xinhui will set up a long row of tables and umbrellas outside the store, and the long queue makes Qishan Zhenzi noodles one of the local Internet celebrity cuisines.

In June 2018, Xie Xinhui registered Gansu Jinsanqin Catering Co., Ltd., with a new store operating area of 1,500 square meters and a thriving business.

Coincidentally, Zhao Yalan's "Chuting Qinyuan" restaurant chain has opened 7 stores in Changsha, Hunan Province, where internet celebrity restaurants are everywhere; Yu Hong's "Meiyang" has 3 offline direct stores, 12 franchise chain stores, more than 90 online platform agents, and annual sales of special folk foods of 22 million yuan... The relevant person in charge of Qishan County told reporters that at present, more than 14,000 people in the county have opened restaurants across the country, operating traditional noodles and rolling dough skins.

Source: Farmers Daily