Recently, the 2021 Guangzhou AutoMotive Service Industry Annual Conference was held in Guangzhou. It is reported that in the first 11 months of this year, Guangzhou's automobile manufacturing industry achieved a year-on-year increase in output value of 3.4%, and passenger car sales reached 400,000 units, an increase of 20% year-on-year. The sales volume of new energy vehicles has exceeded 80,000 units, and the market share has reached one-fifth.
At the meeting, industry experts also shared the overall trend of the automotive market in 2021, data-based user service operations, cost reduction and efficiency increase for auto dealer groups and other transformational and innovative technical means.
Guangzhou's new energy vehicle share reached 20% in the first 11 months
At the annual meeting with the theme of "Innovation for a Long-term and Win-win Future", He Xianqing, president of the Guangzhou Automobile Service Association, pointed out that under the circumstance of increasing downward pressure on the industry and the frequent outbreak of the new crown epidemic, Guangzhou automobile enterprises have made remarkable achievements. From January to November this year, Guangzhou's automobile manufacturing industry achieved a year-on-year increase in output value of 3.4%, and passenger car sales reached 400,000 units, an increase of 20% year-on-year. The sales volume of new energy vehicles exceeded 80,000 units, and the market share reached 20%.
However, the automotive industry is in a critical turning point, on the one hand, the country in the field of automobile circulation "release and management service" reform continues to advance in depth, on the other hand, the epidemic and "lack of core" and other issues have caused a huge impact on the industry, new energy vehicles are suddenly emerging, but charging difficulties and safety issues need to be broken through, and models such as direct operation have an impact on the traditional automobile sales industry.
Cui Dongshu, Secretary General of the National Passenger Vehicle Information Joint Association, made a detailed analysis from the overall trend of the automobile market in 2021, the current situation of new energy vehicles and industrial planning. He pointed out that this year's automobile market is facing a process of adjustment and gradual recovery, and passenger cars in January-November have achieved a year-on-year increase of 5%, and it is expected that the annual year-on-year growth rate will be about 3%, and the overall sales volume can reach 26 million vehicles.
Dealers are facing a comprehensive digital transformation to usher in iteration
In the roundtable forum set up at this annual meeting, industry insiders discussed the themes of integrated development of digital empowerment - new paths for the transformation of automobile distribution groups, pain points and trends in the development of new energy vehicles, and cross-border and integration of the second-hand car industry.
At the same time, relevant enterprises shared the themes of digital dealership - data-based user service operation, super fast charging technology trend and practice exploration, automotive aftermarket co-creation and win-win, accessories collection digital solutions for auto dealer groups to reduce costs and increase efficiency.
Among them, in the landing solution to help auto dealers comprehensively digitally transform, third-party digital technology suppliers put forward innovative ideas.
Jiang Tao, COO of Chengdu Luxingtong Information Technology Co., Ltd., introduced that the digital ability of auto dealers directly determines their position and value in the industrial chain. The automobile distribution industry can also play a greater value in the development of modern service industries, and data will play a decisive role. Moreover, with intelligent hardware as the fulcrum, the big data of the whole life cycle of users is leveraged through the platform and integrated. After reprocessing, algorithmic processing, and finally can be truly put into business applications.
It is understood that KailiCheng's technology suppliers, which have established cooperative relations with more than 5,000 4S stores, can achieve system collaboration around the car dealer's own people and car big data. At present, more than 1 billion vehicle data and 600,000 vehicle collision samples have been precipitated, and the data dimensions have exceeded 2,000.
In terms of accident car detection and treatment, it is also possible to communicate directly with the owner of the accident car to effectively reduce the intermediate cost of the accident car. It is reported that the acquisition time of accident car collision information has been controlled at about 8 seconds, and the accuracy rate of accident detection has reached more than 80%.
At the same time, digitalization can not only realize data monetization for auto dealers from zero to one, but also make them a participant in smart cities, build a smart city infrastructure construction and urban operation empowerment platform through data terminals, promote the sharing and sharing of data resources, computing algorithms and application scenarios, and transform from product sellers to "data operation service providers".
Different from the previous on-board hardware functions of the front-loading of various automobile brands, this AIOT equipment product now relies on its advantages of big data + algorithm and service platform to provide a landing solution for the digital transformation of automobile dealers in terms of data collection and analysis and landing application, and truly realizes value realization through accident car collision detection, used car clues, satellite service stations, precision marketing, smart cities and other aspects.
Nandu reporter Liang Luozhe