When considering buying an iPhone, it is generally aimed at its powerful technology, and this powerful technology has also greatly improved the fluency of the product itself.
You know, only the iPhone has been rumored to be "three years of war", although the domestic mobile phones in the past two years have also become very powerful, but apple mobile phones can do this before.
Moreover, in this rapidly evolving market, iPhones have changed a lot, whether it is the design or network standard and signal baseband, which have changed.
In this case, the influence of Apple's mobile phone gradually became more exaggerated, until the announcement of the iPhone 13 series changed the market.
Because the iPhone 13 series not only brings castration, but also brings differentiation, such as the A15 processor of the iPhone 13 standard version is not a full-blood version.
At the same time, although the screen use is an excellent OLED screen, it does not support a high refresh rate, which is also a very regrettable place.
There are also several updates of the iOS system that are basically aimed at the iPhone 13 Pro series, and the presence of the standard version is not particularly high.
The point is that when the iPhone 13 is treated differently, the market position of the iPhone 12 standard version has become lower, and even a large price reduction has occurred.
It is reported that the iPhone12 is currently regulated to 3999 yuan in many distributors, compared with the price of 6299 yuan, it can be called a breakthrough of 4,000 yuan mark.
However, the iPhone 12 has only been released for more than a year, and the result has been such a large price reduction, it is really a bit unbelievable.
After this price cut, the presence of the iPhone12 has not been greatly improved, because today's market competition is too cruel, resulting in its popularity becoming very low.
The focus is on what the iPhone12 has done wrong in today's situation, in the face of this problem, the author has summarized three reasons for everyone, and I hope you know.
The first point: I want to distance myself from the new machine
You know, after the release of the new machine, the old machine will be robbed of the limelight by the new machine, and the inventory behind will become more and more difficult to clean up, in order to attract consumers, the price fluctuation space should be large enough.
Only in this way can the iPhone12 open the difference between it and the iPhone13, have enough charm for everyone to start, and can make users have the desire to choose.
Otherwise, the market pressure of iPhone12 will be very large, once it cannot be sold, then the price may be further reduced.
This is also no way to do things, who let the presence of the old model itself is low, not to mention the 64GB memory to start.
The second point: the parameters are not strong enough
While we often say that the iPhone is very influential, the iPhone 12 Standard Edition is not very attractive.
For example, the endurance, iPhone12 is not outstanding, coupled with the power consumption of the A14 processor is very large, which also makes the user's daily use experience become very stretched.
In addition, the iPhone12 charging speed is not fast, although the 5G network has been replaced by a Qualcomm baseband, the signal is still a big problem.
What's more, the camera is still a rear 12-megapixel dual camera, which is not much different from the previous iPhone 11 series, which also makes the competitiveness of the product itself become insufficient.
Third point: It is difficult to compare with models near the same price point
What needs to be understood is that today's domestic mobile phones are very fierce, especially the models near the price of four thousand yuan, which are very powerful.
Not only does it bring 2K resolution, but it also adopts a 50 million outsole lens, and it is also equipped with parameters such as 120Hz screen refresh rate.
The key is that in addition to the domestic mobile phone has a large battery, 120W fast charging is basically arranged, not to mention excellent performance.
In this case, it has become really difficult for the iPhone12 to compete, which has also led to its sense of market presence becoming very low, and it has no choice but to significantly reduce the price.
However, for users who have already chosen the iPhone 12, there is no need to be discouraged, and the strength of the product itself is not too much of a problem.
It's just that in this fast-growing market, the iPhone12 has become very difficult if it wants to go crazy.
So in the face of the iPhone 12 after the price reduction, how do you see, welcome to leave a message, like, share.