To say that the big winner of the domestic smartphone market in the second half of this year should be Apple, especially when the iPhone 13 series was just listed in October, Apple's market share in the domestic market once reached 26.5%, and even some low-end models of domestic mobile phones could not sell Apple. In this case, domestic mobile phone manufacturers naturally have to be ashamed and brave, not long ago Lei Jun took the lead in standing up and saying: Xiaomi 12 series will be benchmarked against Apple. Judging from the current news, the Xiaomi Mi 12 series has at least three new machines and covers 3K to 5K prices, and the main opponents are Apple's iPhone 13 mini, iPhone 13 and 13 Pro.
Among them, Xiaomi Mi 12 should be the most concerned model, the current known news shows that this phone will be equipped with a 6.28-inch 1080P screen, in the current mainstream mobile phone is a relatively small screen, but still slightly larger than the iPhone 13's 6.1 inches. Therefore, Lei Jun also said that Xiaomi Mi 12 is not a "small screen flagship", but a "small size flagship".
The advantages of small size models are obvious, such as in the bus, subway and other occasions that require the operation of mobile phones with one hand, mobile phones with smaller screens are definitely more convenient to operate. The small size of the fuselage is also easier to put in the pocket of the body, and it is more convenient to carry.
At the same time, according to the Xiaomi digital series of new product manager "Cici_ Lao Wei", although the size of the Xiaomi Mi 12 is relatively small, it uses a higher density "sandwich" motherboard design and high-density battery, so that its battery capacity exceeds the 4600mAh Xiaomi 11. Coupled with the low power consumption of the Qualcomm Snapdragon 8 Gen 1 in the 4nm process, the endurance of the Xiaomi Mi 12 is certainly no problem, which is much better than the iPhone 13 mini with a small screen but a small battery.
At the same time, the camera of Xiaomi Mi 12 also adopts the Sony IMX766 equipped with this year's mainstream flagship mobile phone, and the external speaker has also been upgraded to a symmetrical stereo, and the charging speed and network performance have been upgraded. It can be said that the performance and comprehensive configuration of Xiaomi Mi 12 are very balanced, which is very suitable for netizens who like small size mobile phones.
The other Xiaomi Mi 12 Pro uses a 2K resolution Samsung OLED screen, and supports E5 luminous materials, as well as a new generation of LTPO, which can dynamically adjust the screen refresh rate according to the usage scenario and operation. At the same time, it also has a built-in Xiaomi's self-developed surging P1 chip, which supports a single battery cell 120W super second charge, which is high power and small heat generation after all, so it can further shorten the fast charging time.
The Xiaomi Mi 12 Pro's imaging capabilities have also been upgraded, using a custom Sony IMX707 sensor with a 1/1.28-inch outsole CMOS, which increases the amount of light intake by 49%, which is much larger than the 1/1.65-inch CMOS of the iPhone 13 Pro Max. In the field of photography, as the saying goes, "the bottom of the big level crushes people", so the camera of the Xiaomi Mi 12 Pro is still very eye-catching.
In addition, the MIUI 13 of many rice noodles is finally coming! Many netizens have provided a lot of criticism and suggestions for MIUI 12 before, and this time MIUI 13 is also constantly improving. The official revealed that MIUI 13 will be more fluent, which is a core technology breakthrough from the underlying layer of the operating system. The three major functions of focus computing, atomic memory and liquid storage based on processor invocation, memory management and IO have also been fully upgraded, making the fluency of the system increase by 20% to 26% compared with MIUI 12.5, and the fluency of the head third-party application by 15 to 52%. MIUI 13 Pad will also be fully upgraded, not only support multi-task free window, 3000 common applications are fully adapted.
In general, this Xiaomi 12 series can be said to be "menacing", and the first thing it has to win is the small size mobile phone market that Apple's iPhone 13 has eaten, and at the same time it has to challenge the iPhone 13 Pro. Although compared to the powerful Apple, Xiaomi's odds of winning are indeed not high, but the courage to try it is still worth encouraging.