From the incident in February, to the Shanghai Auto Show Tesla booth rights protection in April, reversed to tesla anti-general first army, and then again experienced 5 months of long judicial mediation, the henan Tesla owner rights protection case that made a lot of noise finally failed to end in 2021.
On December 24, the female owner of Tesla sued Tesla for reputation infringement at the Beiguan District People's Court in Anyang City, Henan Province, and the Shanghai Auto Show Rights Defender Lady as the plaintiff fought with Tao Lin, vice president of Tesla's external affairs, acting as a legal officer.
However, the entire trial process and outcome made the eagerly awaited melon-eating masses shouted, and the first instance did not make a final judgment.
It seems that the hottest "war" between car companies and car owners this year will enter 2022 with the strong taste of the year.
From brake failure, to defamation?
Looking at this lawsuit alone, perhaps netizens who do not know the causes and consequences see that it is confused, after all, the twists and turns are not clear in one sentence or two sentences.
This rights defense incident, which can be called the hottest of the year, also began on February 21. Ms. Zhang's Tesla Model 3 car rear-ended during driving, when the driver of the vehicle was Ms. Zhang's father, the traffic police finally determined that Ms. Zhang's father needed to bear full responsibility for the accident.
But for the whole accident, Ms. Zhang felt that it was caused by the failure of the brakes of Tesla products, so she began the subsequent vigorous rights protection process.
The most impressive thing is that the Shanghai Auto Show sat on the roof of the Tesla exhibition car to defend her rights, which finally ended with Ms. Zhang being administratively detained for 5 days.
However, the seemingly overly ended storm of rights protection was subsequently opened by a conversation from Tao Lin, Tesla's vice president of external affairs.
In the interview, Tao Lin said that "the recent negative is her contribution" and "she is very professional, there should be (people) behind her", and at the same time filed a lawsuit against Ms. Zhang, demanding that she apologize and compensate 5 million yuan for the loss of reputation rights.
And now her car is still in the 4S shop Ms. Zhang naturally feels reasonable, rights protection to the end of her own become a "professional car trouble", the same lawsuit to ask Tesla to stop the reputation infringement and eliminate the impact, a written apology and publish an apology announcement in the national media.
The above is the cause of this "war of words" that began in court on December 24.
Female owner: Ask Tesla to apologize and pay 500,000 yuan
As mentioned in the opening paragraph, the confrontation between the owner and the car company did not usher in the "consequences" expected by both sides.
According to the public trial process and the final statement of Ms. Che, Ms. Zhang presented evidence of tesla's reputation infringement, and Tesla did not have a strong rebuttal point because there was no direct evidence support.
However, in the end, the court did not pronounce a verdict on the spot, which is still surprising, and it is still a mystery whether it will win or lose.
In fact, compared with the 5 million compensation required by Tesla, the owner's demand is not much, "stop the infringement", "public apology", "compensation of 500,000 yuan" and so on are all the plaintiff Fang Zhang's requirements.
After the trial, the female car owner raised the moral compensation from 50,000 to 500,000
For the arrangement after the trial, Ms. Zhang said that it will be carried out to the end, after all, "if this matter is not resolved, I will lose interest in everything" is Ms. Zhang's original words.
Negative entanglement does not affect hot sales
If you follow the conventional thinking, the owner and the car company eventually get into court, and from the beginning of the incident, it proves that the car company has lost, after all, the damage to the brand is not a compensation for one car and two cars can be solved.
Dramatically, however, the lingering negative press did not have any impact on Tesla's surge in the market, and even had a positive stimulus effect.
As of November, the Model 3 and Model Y still occupy a high ranking in the field of pure electric cars and pure electric SUVs, especially the Model Y, which was officially launched in January this year, with cumulative sales of 129,000 units, leaving aside the second-ranked Song family of 44,000 units, and the cumulative sales of the brand have easily exceeded 250,000 units.
In 2021, when basically all car companies have reduced production due to lack of cores, this kind of achievement is enough to explain the popularity of the product.
In addition, what is more surprising is that the achievement of this sales volume did not make Tesla idle, and the "riot operation" continued.
For example, after the owner of Hanchao lost the lawsuit against the accident car bought in the officially certified second-hand car, the owner was sued in court for 5 million yuan, the online Tesla legal department warned the self-media, the domestic Model 3 hardware simple match, etc. all made a number of car owners complain, but even so, the increase in sales did not stop in the country.
Write at the end
From the hustle and bustle of this storm to the current official solution, Ms. Zhang's road to rights protection is still quite long, and there is still no shadow on the day when it really stopped. Of course, from another point of view, Tesla's "brake failure" storm also exposed the fact that it is difficult for car owners to protect their rights, even if there is evidence to stand firm, it will still be dragged to exhaustion by the lengthy judicial process, which may be the same as the key to the helplessness of many car owners, isn't it?
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