If last year (2020) was a key year for Xiaomi to attack the high-end market of mobile phones, then this year (2021) is a key year for Xiaomi to enter the field of smart electric vehicles.
First of all, at the spring conference in March, Rebbs announced that he would personally lead the team and fight for xiaomi cars.
It is said that before announcing the news, Mr. Lei led the team to the headquarters of major automobile companies to "shop".
In 75 days, 85 industry visits were conducted and more than 200 senior leaders had in-depth exchanges.
There were also many internal discussions, and the board of directors made this important decision.
Then, in September, Xiaomi Automobile Co., Ltd. was officially established.
And Mr. Lei himself personally served as the legal representative.
At the Xiaomi Investor Day in October, Mr. Lei also revealed that it is expected that Xiaomi cars will be officially mass-produced in the first half of 2024.
It can be said that everything went quickly and smoothly.
To be honest, a company that makes mobile phones, from 0 to 1 to build cars, only takes 3 years, which is already a god speed.
But this time, for the enthusiastic rice noodles, is really too long.
Because since The announcement by General Officer Lei in March, they have been looking forward to it.
As a result, some rice noodles began to personally fight, designing and rendering the "Xiaomi car in their own hearts".
On December 21, Weibo netizen @director Xiao Li posted a self-made rendering of "Xiaomi Car 1" and a video on his personal Weibo.
Caption: Shock! Xiaomi car design "accidental" leak
Also @ a number of Xiaomi executives.
Watching this 6-minute video, to be honest is really good, interested friends can go to Weibo to see it.
There are also these renderings:
Even if you tell everyone that it was sent by Xiaomi's official website, it is estimated that no one doubts it.
Judging from the rendering, the slogan taken by @director Xiao Li for Xiaomi Car 1 is the "ultimate coupe for young people", and the positioning is a performance coupe.
The lower left corner of the picture also states, "This is your first car", "We'll see you in 2024"
In terms of appearance, the sense of technology is full. At the front is Xiaomi's iconic orange logo.
The front face adopts two suspected LED aperture design, and the overall fuselage line is smooth, simple and generous.
From the side, the four-door coupe model, 5-seat design, the overall length of the body is 4.890 meters, and the height is 1.45 meters.
Look at the small details, the wheels are also meter shaped, and there is also an orange millet logo in the center.
In terms of configuration, there are also Xiaomi's self-developed high-cleanliness car specification chip, MIUI full-chain Mijia ecosystem, 800V wireless charging, 1200KM endurance, 150kwh solid-state battery, etc.
Mobile phones, computers, tablets, and cars can also complete the four-screen extended linkage, and the information is synchronized in real time.
@Director Xiao Li also used the thunder knife method to divide the Xiaomi Car 1 into four optional configurations, and all of them were named separately.
The names are: Youth Edition, Pro Edition, Ultra Edition, Ultra sport Edition.
It is worthy of rice noodles, and this name sounds like it is the same as the Xiaomi mobile phone.
Let's look at the specific configuration and price:
The Youth Edition adopts a rear-drive single motor, and the WLTC can last up to 800 kilometers, supporting intelligent assisted driving on high-speed closed roads.
Priced from 149,900.
Pro version of four-wheel drive dual motor, 100 km/h acceleration of 4.5 seconds, WLTC endurance of up to 700 km, support high-speed closed road intelligent auxiliary driving.
Priced at 179,900, it is 30,000 more than the Youth Edition.
The Ultra version also uses four-wheel drive dual motors, accelerating 3.9 seconds per 100 kilometers and clinging to 700 kilometers.
Equipped with lidar, it supports intelligent driving assistance on urban roads.
Priced from 219,900.
The Ultra sport version adopts four-wheel drive and three-motor, CLTC has an endurance of up to 650km and an acceleration time of 2.9 seconds from 100km/h.
It also comes with an electric lift tail and a full sports look kit with lidar that supports only driver assistance on urban roads.
The price starts from 299,900 yuan.
Although it is not an official xiaomi product, it is a rendering made by rice noodles, but it is enough to experience his love for xiaomi cars.
According to the public account play car TV report, the @ director Xiao Li resolutely resigned after hearing the news that Xiaomi wanted to build a car, hoping to "monetize" the xiaomi car in his heart.
In 3 months, director Li broke 31 pencils, wrote 133 pieces of drawing paper, and completed 33 manuscripts.
And put yourself into the perspective of the product manager, complete the positioning and marketing map of the Xiaomi Car 1 product.
Then through modeling, graphic design and video editing, he completed what he had in mind for the Xiaomi Mi Car 1!
From Play Car TV
After reading this, the hero only thinks that this netizen is really powerful.
Resign decisively, only for the sake of blood to create dreams.
For 3 months, I have devoted myself to the design of "Xiaomi Car in my own mind", not for fame, not for profit, but because that hot heart is full of enthusiasm.
Here, I wish everyone, as long as they have a dream in their hearts, they can boldly move forward.
Xiaomi Auto, led by Lei Jun personally, is expected to invest 10 billion yuan in the next 10 years.
Perhaps in 2024, when we really see the official announcement of Xiaomi Automobile, it is like this today, tears in our eyes.
So, Ray always has a good job, and the rice noodles have set an example for you.