Recently, two well-known brands have changed their logos, still changing like the ones that have not been changed.
1
The logo that Mengniu has been using since its inception in 1999 has finally been replaced recently!
The brand side said that the person who designed Mengniu's new brand logo this time is Rob Janoff (Rob Jenov), a well-known design master who once designed Apple's logo!
I have to praise, Mengniu is really rich!
POPPY looked at it, and the changes in the old and new logos were actually not too big.
The new version removes the pinyin of Mengniu, but also follows the characteristics of the old version of the bull horn, river and grassland, but simplifies and enlarges the basic graphics.
It seems that the master's operating space is really small!
If you don't compare it specifically, most people don't know that Mengniu has a new logo!
2
Coincidentally, Adidas has also changed the logo that has been used for 30 years!
The magnitude of the change is still very small, and the difference between the new version and the old version is only one gap in the English brand name.
However, the new logo is not used in all Adidas brands. The 2025 development strategy released by Adidas shows that the brand will have three lines in the future, one is the adidas Performance that is biased towards professional sports; the other is the more high-end, fashionable adidas Originals; and the third is the adidas Sportswear that positions the athleisure style.
The new logo will be used for adidas Performance; the old logo will be used for adidas Sportswear; the clover version will continue to be used in the adidas Originals series.
3
In fact, looking at the changes in the logos of various brands in recent years, we can find a phenomenon - the new logos have not changed much.
For example, xiaomi changes the logo, that is, the square becomes a circle.
JD.com changed the logo, that is, the dog changed from side to three-quarters side standing.
Coca-Cola changed the logo, more convenient, the white word on the red background directly becomes the red word on the white background.
Why haven't the logos of these brands changed much?
We can observe that big brands often like to update their logos at important nodes where the brand is upgraded and the helmsman is replaced.
But such an update, but also have a premise, such as important logo retention, the main color matching unchanged, anyway, to achieve the logo can also be recognized by the old customers at a glance effect.
The reason is also easy to understand. Because large brands have accumulated a huge fan base and have a certain brand recognition, if the logo changes too much, it will affect the brand recognition.
Just like before everyone ridiculed Xiaomi for changing the logo too small, "I can do this job", Lei Jun said that "the mature brand LOGO can only be slightly changed".
After all, the brand logo that changes too much is a weakening of brand recognition and influence, so that users have to spend time to accept and adapt, which is too much in the invisible cost and loss.