Recently, the Volvo Brand Experience Center (Shanghai) opened. Volvo has been working hard to explore business models, promote technological advancements, and lay out electrification transformations, while constantly upgrading experiences and creating surprises for consumers. In 2017, Volvo announced a comprehensive electrification strategy: fully electrified in 2025, when the proportion of pure electric models will reach 50%, and the rest will be hybrid models; in 2030, it will become a pure electric luxury car company, and in 2040, it will strive to become a climate zero-load benchmarking enterprise. It is in this context that the Volvo Brand Experience Center (Shanghai) was established, hoping to focus on user needs, bring users a full-cycle luxury service experience from pre-sales to after-sales vehicles, practice Volvo's electrification strategy, and help electrification transformation.
In order to realize the electrification strategy, Volvo Cars has launched its first pure electric model, the Volvo XC40 RECHARGE, which is the latest masterpiece of youth + electrification, providing consumers with a worry-free future mobility solution in a safe, sustainable and personalized way. Volvo XC40 RECHARGE whether it is the appearance, interior, configuration performance is a very good car, the appearance, the front grille of the car using the internal blue trim can highlight its new energy identity, the headlight group also uses the blue trim design, forming an internal and external echo, but also enhances the car's sense of fashion. The exterior design of the car is very in line with the aesthetic preferences of domestic consumers. In terms of interior, the overall design of the style is very futuristic and technological, using a classic spread-wing console design, and the embedded screen is more biased towards the driver's side, which is convenient for the driver to view relevant driving information and driving.
Volvo's cars have always been known for safety, so this Volvo XC40 RECHARGE is also very luxurious and rich in active and passive safety configuration. This year, the U.S. Highway Safety Insurance Association IIHS released a list called "2021 TOP SAFETY PICK or TOP SAFETY PICK+", the list contains a total of 90 models, and the well-known "five-star" evaluation system is different, IIHS uses a "two-level reward system", the test results of the model awarded "TOP SAFETY PICK" and "TOP SAFETY PICK+" evaluation, Volvo has nine models that have received the "TOP SAFETY PICK+" rating, making it the most numerous automakers in this category.
The launch of Volvo Cars' pure electric version of the oil and electricity equal price policy represents the full implementation of Volvo Cars' electrification strategy in the Chinese market, and the main model of it, Volvo XC40 RECHARGE, can now be a new immersive experience at the Volvo Brand Experience Center (Shanghai), if you are interested, don't wait any longer, hurry up and feel it.