"Zhonghua" brand pencil has a history of 86 years, accompanied by generations of learning, and is a necessary 2B pencil for college entrance examination cards, which is praised by many as "the first stroke of life", and is still widely used in learning and office.
In recent years, China Pencil has made many innovations to conform to the development of the times and achieved good market response. Recently, China Pencil and west bund Art Museum have obtained a new artistic imagination in the world-renowned art master and Russian painter Kandinsky's oil painting "Orderly Accumulation", combining colored pencils with Kandinsky to give birth to a chic artistic gift, and the old brand has become a "new national tide".
West Bund Art Museum x Chinese Pencil Product Family Portrait Zhu Qian
Pencil, as the beginning of creation. It concatenates points into lines, allowing the lines to combine into polygons. Color lead is a "tool upgrade" that makes the picture more vivid, such as art has also undergone a technological innovation from "black and white television" to "color television". This time, the Chinese pencil took inspiration from "Orderly Accumulation", refined the color, and gave it to the pencil stationery, so that users can experience the charm of Kandinsky's art in dynamic brushstrokes and static shapes.
West Bund Art Museum x Chinese Pencil Zhu Qian
According to reports, the product uses high-grade refined cedar, flat and qualitative, with the characteristics of not easy to bend, not easy to get wet, easy to roll. The pen shaft is silky and burrless, guarding the safety of children's pen holding; the round triangle pen shaft is easy to grasp, easy to hold; the refill adopts A5 high-grade lead core, soft and smooth, the color is bright; after water dissolution, it can present a rich sense of layering, suitable for a variety of watercolor techniques; the pen shaft is embellished with three primary colors of "point, line, surface" elements, which are not only the basic elements of art, but also the inherent language of abstract artists to convey the phenomenon to the world, using Italian imported art paper as packaging and sea newspapers, highlighting the uniform fibers and smooth painting.
West Bund Art Museum x Chinese Pencil Colored Lead Detail Zhu Qian
It is reported that this product will be launched on the 24th of this month in the Tmall China Stationery Flagship Store.
The relevant person in charge of the enterprise said that China Pencil hopes to help children break the dimension of artistic understanding through the embodiment of art landing, so that art is no longer a two-dimensional world that can only be viewed, but also a three-dimensional stationery that can be freely created. This century-long artistic idea is being continued through the pencils made by the Chinese people themselves. Zhonghua Pencil hopes that this set of colored lead gift boxes can become the first set of artistic gifts for children and the first key for them to open their artistic understanding.
Reporter / Fan Yuhao
Editor / Shan Zhang
Image / Courtesy of the interviewee
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