In the name of Design Week, we crown a city of ideas that are constantly pouring in

As an important international brand cultural event in Shenzhen, the annual Shenzhen Design Week & Global Design Awards will kick off tomorrow. Because of the design, the world will once again "discover" Shenzhen.

Shenzhen is a city of charm, dynamism and innovation, and the first city in China to be awarded the title of "City of Design" by UNESCO. Founded in 2017, Shenzhen Design Week has become a world-class design festival that embodies the city's vision for the future.

Shenzhen Design Week benchmarks the strategic positioning of Shenzhen to build a pioneering demonstration zone of socialism with Chinese characteristics, based on building a city image promotion platform, an innovative industry development platform, a creative talent incubation platform and a beautiful life experience platform, and will create a different design carnival. If there is one word to describe its innovative highlights, it is a "cross" word -

"New Year's Eve". It is a New Year's Eve cultural event that will be held from December 25, 2021 to January 3, 2022 for a period of 10 days, with the theme of "Design Solving Problems", with 4 famous designers including Han Jiaying, Liu Xiaodu, Zhang Yuxing, and Gao Shaokang as co-curators.

In fact, according to the concept of year-round operation, although the 2021 Shenzhen Design Week is only ten days, the Shenzhen design community will promote the image of Shenzhen's "Design Capital" city through a variety of wonderful activities throughout the year, bringing together the eyes of domestic and global designers.

Across Space. This year's Design Week Creative adopts the method of "main exhibition hall" Shenzhen Shangcheng plus global "DBS Venue", with the Shenzhen Shangcheng linkage distributed in 10 DBS venues throughout the city, including public places such as Sea World, Nantou Ancient City and Shenzhen Bay MixC in Nanshan District, as well as well-known enterprises in Shenzhen such as Huawei, DJI and BYD, as well as Shenzhen independent designer studios and flagship stores of international brands will also be included in the design week display system.

It is a brand new attempt to make the design go out of the exhibition hall, integrate into the lives of the citizens, and revitalize the commercial and residential neighborhoods. That said, in multiple areas of the city, you can have a wonderful encounter with Design Week.

"Cross-cutting". This year's Shenzhen Design Week content planning breaks through the limitations of industry classification, breaks down the barriers of the design industry, and plans a number of core sections, including "design resilience", "design · integration", "design • national tide", "design horizon" and "design and instrument use", from the dimensions of design to ensure public safety, design to update urban space, design traceability to contemporary aesthetics, design exploration frontier trends, design upgrading product innovation and other dimensions, presenting the practice and innovation value of integrated design in solving problems.

In particular, it is worth mentioning that the 2021 Shenzhen Design Week will also launch a new main visual image, create a super symbol "S", brand the Shenzhen Design Week and the image of Shenzhen City, and disseminate Shenzhen's international image through this platform. "S" will serve as a new logo of the city and better endorse Shenzhen.

"Cross-cultural". The exhibitions of the 2021 Shenzhen Design Week integrate Chinese and Western cultures, for example, there are "GDC Design Award Winning Works Exhibition" and "Mondrian Order" Art Exhibition, as well as "If National Treasures Can Speak" IP Design Exhibition. In addition, 3 of the museum's authorized prints in the debut of the 2021 Mondrian Domestic Art Exhibition, and the exploration of cultural traditions in the CCTV brand column's national tide cultural tour, will allow us to better appreciate the beauty of traditional culture.

"New Year's Eve", "Cross-space", "Cross-field", "Cross-culture"... This kind of "span" makes the 2021 Shenzhen Design Week itself a more three-dimensional and richer work. This kind of "span" eventually converges into one word: span.

Yes, it's a spanning design week at a new starting point. It will enhance the international influence of urban design and let the world further see Shenzhen, but also enhance the public's cognitive ability of Shenzhen design, so that design can further become a part of urban life. In the name of Design Week, let's crown a city with a constant stream of ideas.