I don't know if you have ever thought that there are some fly restaurants, obviously this is not good, that is not good, but people are very hot. But what about the shop you opened? Obviously, the product is good and the service is good, but the customer just does not enter the store to consume, why is this? Take the opening of a restaurant, making money is the first purpose, if when your dishes, services, environment is not bad, you still have no customers, then you have to realize that the root cause of your not making money is because you will not drain. Today to bring you a case, the owner of the skewer incense launched the "dime to eat skewers" activity, not only does not lose money, but a year income of 2.8 million.
[1] Case background
The protagonist of the case I want to introduce to you today is the owner of a string of incense. The boss, surnamed Liu, is a post-80s guy who is 33 years old this year. Xiao Liu used to be engaged in real estate sales, and people can also speak the Tao, so the work is not bad, and the monthly income can be more than 20,000 yuan. But people can never be satisfied with the status quo, when they are poor, it is like eating a full meal, and after eating a full meal, they want to eat mountain treasure seafood. Just like Xiao Liu, even if he can earn more than 20,000 yuan a month, he is not satisfied, and he feels that with his own ability, it is absolutely impossible to earn only such a little money.
A dinner, Xiao Liu and colleagues came to a skewer incense, the business of this skewer incense is particularly good, the customers inside are simply overcrowded, Xiao Liu They waited for more than half an hour in order to eat a skewer. At that time, Xiao Liu thought that if only he could open such a popular shop. Don't say, at this time, Xiao Liu suddenly thought that not far from his own community, there is not a hot pot restaurant? Because the business is very poor, the owner is transferring the store. Xiao Liu was suddenly blessed to the heart, and he thought of putting down the hot pot restaurant and becoming the boss himself.
In this way, Xiao Liu talked with the owner of the hot pot restaurant several times, and finally put the hot pot shop down at a price that he could accept. In order to take down this store, Xiao Liu can be said to have spent most of his savings for so many years, if the store does not make money, Xiao Liu can only cry. After Xiao Liu took over the hot pot restaurant, he rectified the storefront and changed it to a skewer incense stick, and launched many activities when it opened. And guess what? Under the management of Xiao Liu, this string of incense not only revived from the dead, but also let Xiao Liu earn 2.8 million yuan a year and earn a pot full of pots.
【2】Introduction to the program
Xiao Liu's method of operating skewers of incense is actually very simple, and it is very easy to operate, just two points:
One, a dime to eat skewers
As we all know, skewer incense is not like hot pot, skewer incense dishes, is worn with a stick, the cost of eating skewer incense is a dollar a stick, now Xiao Liu launched, as long as a dime, you can eat skewer incense.
Second, drinks are free to drink
The profits of general restaurants are from dishes and drinks, and now Xiao Liu prices the skewers at 1 cent a string, and gives the drinks free, is it able to attract many customers?
But the question is, customers are indeed attracted into the store, but such a "loss-making" business, is not the more customers, the more the boss loses? How did Xiao Liu let himself earn 2.8 million yuan a year?
Of course, the activity examples cited here are only a few ways to do it, and there are more subtle tricks and "routines" in my column about physical store operations, if you are interested, you can click to watch.
[3] Profit analysis
Let's start with the first point: a dime skewer. Xiao Liu engaged in an opening activity, as long as the customer forwarded the circle of friends, and set 8 likes, you can get 1 cent free to eat skewers qualifications, each person limited to eight skewers.
Therefore, this dime eating skewer activity, on the surface, looks particularly cost-effective, in fact, it is a gimmick, Xiao Liu is just giving customers more than 7 yuan cheaper.
After the customer arrived at the store, Xiao Liu proposed that if the customer recharged 38 yuan in the store, then in addition to the eight strings of money can be exempted from the single, the customer can also get a video platform membership card worth 198 yuan.
Now many people do not like to watch TV, but like to chase dramas on the video platform, but most of the dramas need membership, and membership is almost 15 to 20 yuan a month. Now Xiao Liu proposed that as long as the customer spends 38 yuan, he can get a video membership card with the original price of 198 yuan for free. Definitely not.
However, these membership cards, in fact, are obtained through channels, the cost is particularly cheap, Xiao Liu collected 38 yuan of membership fees from customers, not only does not lose money, but also has a little profit to earn.
And then there's the second point: drinks are free to drink. Xiao Liu proposed that if the customer fills the store with money, in addition to the benefits mentioned above, he can also get 50 bottles of drinks for free, and then every time the customer enters the store and eats skewers, he can enjoy a free drink.
Think about it, 50 bottles of drinks, can not bring 50 times the opportunity for customers to enter the store to consume? If the customer does not come to the store, then Xiao Liu does not need to spend the cost of the drink; if the customer comes, the drink can only be drunk after the customer consumes the skewers, then xiao Liu will not earn more?
So it is still the phrase "the idea determines the way out". When you can't find a way to do it yourself, you can see what other people think in the column. Other people's experiences are your ladder of success.
Just like this Xiao Liu, the launch of the "dime eat skewers" activity, not only does not lose money, but earns 2.8 million yuan a year.