【Introduction: The new model is a strategic model of Guangqi Honda.] A total of 6 versions were launched in this listing, the CVT version guidance price is 142,900-166,900 yuan, and the MT manual version guidance price is 129,900 yuan. Pure performance, cool design, BOSE audio, card keys, all equipped with 240TURBO power, and specially launched an exclusive MT version. The above models are all "sporty performance", with their original "style sports" in the same car unique, attracting attention. 】
Written by | Yan Guangming and edited by | Hezi
Fashion, music, racing, decoding; computers, mobile phones, chat (software), entertainment (APP); smart travel, smart trends, fast tools...
This is the expression of the times presented at the listing site of the new grid, providing the car appearance of the Z era in an immersive way. In today's post-era era of the automobile, the individual empathy with the times displayed by the new grid is being embedded in the picture frame of "China's rejuvenation", showing a vigorous and upward momentum.
This is a new cultural form, in the name of the car, the rejuvenation is outlined into a picture of full of emotions, passion and full of connotation.
It's an appeal, it's a longing...
Thirty minutes to decode
"This is Gen Z."
Some people gave a high evaluation to the performance of the all-new grid immersive listing. It is believed that this is a vivid interpretation of rejuvenation and a celebration of the return of the "king of performance".
Viewed from above, the listing site consists of a computer screen, keyboard, mouse, mobile phone, and Tmall. The entire listing process is completed by the interaction between people and cars, people and computers, and people and mobile phones, which truly realizes the intelligent interconnection of people and cars sharing.
On the night of December 16, Haixinsha in Guangzhou, witnessed by the small barbarian waist, a new Z-era car appeared in the virtual real application scenario, announcing the arrival of a "new era of car-making", showing the product value chain of Z-era cars and the cultural value of its sociological significance.
Decode in thirty minutes. Breaking the conventions and models of the previous new car listing, with a very short period of time, the product technology, market positioning, cultural appeals, etc., expounded clearly, concisely and clearly, clean and sharp, just like the design style of the style - refreshing, without any grease.
Using the social scenes loved by young people, the audience was placed in a relaxed and pleasant chat software and entertainment APP, and an immersive conference was completed together. At the same time, the scene has "invigorating sports", "high-energy intelligent connection", "exquisite enjoyment", "full maintenance" experience area, the desire of young people of the same frequency, for the scene media, fans to bring a wealth of five senses experience; trendsters and Honda super powder racers in an all-round interpretation of the new grid of the rapid intelligent charm, and then the new type of team such as arrows out of the bow, burst on the market.
As a result, the all-new grid that integrates sports performance, intelligent interconnection, fashion pleasure, product value, and emotional appeal comprehensively analyzes the whole process from "synchronizing your desires" to "fast and intelligent tools" through fashion design, trendy music, iron powder drivers, car evaluation, etc. Leave a wonderful scene. It is not so much a new car listing as it is a feast for the intelligent interconnection of cars.
There is a pattern in the style
Every era has a product that symbolizes the totem, and the type is one of the totem products that young people dream of. As early as the 1980s, in response to young people's desire for performance cars, Honda launched the dream car that many young people fell for, the INTEGRA, which later became the spiritual totem of Honda's performance cars. In this regard, the new model was launched, which once again awakened the memory of young people for this car.
For the type, the official interpretation is "handsome" and "style", that is, the type is in the trend of movement and stillness, and the trend of the grid is the first. "Style" means sports, stylish charm, galloping at the forefront of the times, with a strong sense of modernity and international feeling. If you look at it from the perspective of regional culture, there is another explanation. For example, in the view of Shanghai, the fashion capital, it is called "tone", and in the view of Hong Kong, a shopping paradise, it is called "stylish". The description of these physical phenomena without subjective consciousness evokes perceptual resonance aesthetically. From an aesthetic point of view, it is the charm, from the outside to the inside, and then from the inside to the outside of the height consistency.
As a result, it is not too much to satisfy the appetite of young people before the new grid is listed. The reason is nothing more than the performance and tonality of the "handsome" and "grid" products provided by the manufacturer, which are in the middle of the current young people's pursuit of cultural pursuits, with the desire for emotional expression (fashion and intelligence, as well as spiritual labels), and the trust in this brand. For example, when test driving in Shanghai, whether on the road or driving, the spirit of this car is very face-saving, Shanghainese will say, "This car has a tone." This is a "good" evaluation, but also an aesthetic expression, a cultural identification. Similarly, in Guangzhou, media colleagues will also say when talking about this car, "This car has a model", which is basically the same as the judgment of Hong Kong people, which is also a good meaning, and it is considered to be a stylish model.
In the communication with the manufacturer, the R & D personnel used a very concise word to describe the characteristics of the car, called "refreshing". Whether it is performance or appearance, the description is accurate and the expression is in place, which not only meets the user's needs for function, but also satisfies the user's spiritual demands.
Historically, the style is a performance car born for sports, and even in North America in the name of Acura in sales, belongs to one of the favorites of young people, not only fast performance, but also styling style, as well as handsome and style, reflecting the pursuit of the value of the times. For Quanxin Ge, it is a strategic model of Guangqi Honda and a world-class model, with the purpose of "creating a trend car that keeps pace with the times". In the words of a young man, "The God of War is resurrected" and equipped with a manual file, it is even cooler. This move aims to change and lead, original and extraordinary.
World-class performance car
The new model is a strategic model of Guangqi Honda. A total of 6 versions were launched in this listing, the CVT version guidance price is 142,900-166,900 yuan, and the MT manual version guidance price is 129,900 yuan. Pure performance, cool design, BOSE audio, card keys, all equipped with 240TURBO power, and specially launched an exclusive MT version. The above models are all "sporty performance", with their original "style sports" in the same car unique, attracting attention.
Based on Honda's new global model, the new model launched for the Z era provides a full range of sensory experiences in the three dimensions of vision, hearing and touch, representing a high-spirited consumer demand. Especially in the fields of "perceptual science", "mood art", "racing passion" and "intelligent interconnection", we have the courage to innovate and make breakthroughs, which can be called classic masterpieces, but do not lose the trend. This is not only the embodiment of product value, but also the overflow of cultural value, worthy of the representative of "Z era car".
Comments
"Taking the all-new model as the new strategic starting point, Guangqi Honda has opened an era of new car-making. With unique products and high value, we create a new product experience for users. Guangqi Honda said that they will meet the young people's desire for "cheerfulness", "style", "pleasure", "imagination" and "peace of mind", synchronize with the times, and provide young people with more "fast and intelligent weapons" that surpass their dreams.
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