Among Chinese brand car companies, Changan Automobile has made remarkable achievements in 2021. Overall sales in the first 11 months have reached 2122511 units, up 17.7% year-on-year, surpassing last year in just 11 months.
In addition to the product power, Changan Automobile can be so hot sales, and the powerful service is also a necessary prerequisite.
On December 18, the Chang'an Fan Festival was held in Chongqing. Wang Jun, president of Changan Automobile, released the new service brand of UNI Service at the scene.
First, in terms of buying a car. "Through the dealer management committee, more than 2,500 dealers' financial service fees, license fees and other service agency items and charging standards are standardized, so that you can choose independently and understand consumption." There is also a sense of ceremony to create, female customers can enjoy free nail art when watching the car, and there are sales consultants who offer white hada and burn incense to pray for you when customers pick up the car in the northwest Tibetan area. It is said that at present, 600 Changan dealers have carried out differentiated services according to local conditions.
Second, in terms of car use. Changan Automobile has begun to try to cooperate with professional drivers to promote the "door-to-door pick-up and delivery" service. You can also enjoy the "smart cloud diagnosis" service through the mobile APP, such as the car door is not closed, the car window is not closed, it will send a reminder. More importantly, it can identify and monitor the operation status of 7 major systems such as vehicle engine, gearbox, anti-skid system, etc., so that you can better understand the health of your car.
Third, in terms of car repair and maintenance. "Super Wednesday, wait until you get to nine" can make vehicle maintenance no longer occupy the weekend time. In 2021, Chang'an has built more than 170 transparent workshops. Users can either wait in the guest rest area and display the progress of vehicle maintenance in real time through the electronic screen, or remotely supervise workers online through the mobile app. It is expected that in 2022, such transparent workshops will grow to more than 900. In addition, there is also a "5G remote diagnosis" service, which uses the headquarters expert resources to assist the terminal to solve difficult and complicated diseases in vehicle maintenance.
In addition, Changan Automobile also explained the business planning of second-hand cars. "In the next three years, we plan to build 100 used car business centers across the country, covering major cities and regions across the country, and open a Changan used car service window online, so stay tuned."
Wang Jun also said at the ceremony: "Today, we want to release the five commitments version 3.0, the content is more focused on the high perception of customers, we also strive to build it into a super service IP in the industry of Changan Automobile!" "At this fan ceremony, we saw that not only the five major commitments have been upgraded, but the word "service" has been given more life temperature.
Che Toujun believes that Changan Automobile, which is more fan-oriented, believes that it will be more sought after by loyal fans in the future.