With the gradual standardization and specialization of used car transactions and becoming an important driving force driving the growth of the entire automobile market, various auto dealer groups are increasing the layout of used car business. According to Xiaobian statistics, there are currently 6 listed dealer groups in the financial reports announced the used car trading volume data, in 2021, each group's used car sales have increased significantly year-on-year.
Yongda Automobile
In 2021, yongda automobile's total used car sales were 71,605 units, an increase of 37.0% year-on-year, of which: the distribution scale was 11,080 units, and the distribution income brought by it was 2243.01 million yuan; the brokerage scale was 60,525 units, and the second-hand car brokerage income brought by the brokerage scale was 171.05 million yuan. The gross profit of Yongda Automobile's used cars was RMB377.92 million, an increase of 116.0% year-on-year, of which the gross profit of distribution was RMB206.87 million and the gross profit of brokerage was RMB171.05 million.
In 2021, Yongda Automobile will fully promote the growth of the used car business as a new engine for the growth of the main business of automobile services.
Yongda Automobile has upgraded its used car business in three aspects, namely the wholesale model to the retail model, the brokerage model to the distribution model, and the traditional operation model to digital and omni-channel operation mode, so as to achieve continuous improvement of business scale, retail capabilities and profitability.
Yongda Automobile actively creates a "2+1" used car new retail business model, "2" represents the dual offline retail channels 4S stores + independently operated Yongda used car retail chain outlets; "1" represents the official website of Yongda used cars, continuously strengthening its capabilities in resource sharing and lead management, and jointly building an online marketing matrix in combination with third-party vertical media and self-media. By rapidly increasing the proportion of used car retail business, it will drive the growth of extended businesses such as finance and insurance, and further enhance the profitability of used cars and the scale of insurers. In 2021, The average retail distribution revenue of Yongda Automobile was RMB202,400, the gross profit margin reached 9.2%, the number of turnover days was steadily controlled within 30 days, and the ratio of new to old reached 33.3% for the whole year.
Yongda Automobile continuously strengthens the core capacity building of used cars, improves the assessment and testing, pricing and disposal capabilities, establishes complete management requirements for the acquisition and disposal of used cars, implements standardized business control and control, ensures the compliance and maximization of business development, strictly controls the inventory turnover of used cars, and formulates refined inventory management and compulsory liquidation mechanisms for retail and wholesale vehicles to ensure inventory health and benign operation.
In addition, Yongda Automobile actively explores the business opportunities of new energy used cars, and cooperates with a number of mainstream manufacturers on the testing, marketing and operation of used cars in the commercial supermarket channel; at the same time, it actively promotes the export of new energy used cars and the vehicle repurchase business of manufacturers, and enters the track in advance.
At the same time, Yongda Automobile continues to upgrade the erp management system of used cars to achieve efficient management of used car business and financial integration; empower 4S stores through the formation of a professional independent operation team to promote the growth of used car business at the store end; continuous talent echelon construction and certification training system construction, and continuously transport high-quality management and technical talents for the used car business.
Zhongsheng Group
In 2021, the transaction volume of used cars of Zhongsheng Group reached 139,413 units, an increase of 30.2% year-on-year, the ratio of old to new cars was 26.4%, and the retail sales of used car products increased by 10.2% compared with the same period last year.
Zhongsheng Group expects that the used car business will be the core business of the Group in the future, and it is also the focus of business development at this stage.
In 2021, on the basis of further improving the professional team building of used cars, optimizing the assessment and salary system and the ERP accounting system, Zhongsheng Group will focus on investing resources, give full play to the regional advantages of the national dealer group, and optimize the used car resources nationwide through intranet auctions, etc., and the proportion of this product and the retail sales of this product will increase significantly. At the same time, Zhongsheng Group continued to promote the second-hand car certification system and launched a 30-day no-reason return service for used cars.
In the face of new opportunities and challenges, zhongsheng group will continue to strategically develop used cars and electric vehicles on the basis of consolidating the advantages of "brand + region", and continue to adhere to the development path of attaching equal importance to scale advantages and efficiency improvement.
While further exerting the benefits of scale, we will deepen fine management through digitalization, focus on core brands and key areas, and use the "100 million yuan glory club" and second-hand car "used car club" after sales to strengthen internal benchmarking and process management, improve the profitability of single stores, optimize the overall operational efficiency of the group, especially improve the profitability and operational efficiency of core brand stores such as Mercedes-Benz and Lexus, thereby further consolidating the sales and profitability of the group's core brands in the industry.
Harmonious car
Harmony Automobile said in its earnings report that the company's investment in the field of second-hand cars has achieved initial results. Harmony Auto's used car trading volume expanded to 7,388 units in 2021, an increase of 28.9% compared to 2020.
This achievement is due to Harmony Motors' commitment to trade-in services. Harmony Believes that this strategy is economically and financially optimal under the trade-off of costs and benefits.
New Fengtai
In 2021, Xinfengtai Group's used car sales revenue increased to RMB367.1 million, used car trading volume increased to 7,082 units, an increase of 44.6% year-on-year, of which 2,425 units were distributed, and the gross profit of used car business increased to RMB16.3 million.
As one of the main businesses of Xinfengtai, the used car segment is also the core growth driver of the Group in the future. Based on the development of sales and after-sales replacement business, the used car business structure continued to be optimized, and the scale of used car transactions of Xinfengtai Group increased by 44.6% over the same period last year in 2021, and the replacement rate increased by 3.1 percentage points over the same period last year.
As mentioned in the financial report, the brand network layout of Xinfengtai Group is ladder-shaped, providing a full range of upgrade and replacement conditions for the base plate customer base through the comprehensive configuration of mid-range, high-end and ultra-luxury. In 2022, Xinfengtai Group will further promote the rapid growth of used car value-added services, derivative business and aftermarket business, provide customers with high-quality service experience, and enhance the revenue of used car business.
Guanghui Baoxin
In 2021, Guanghui Baoxin's used car business achieved a transaction volume of 43,122 units, an increase of 33.0% year-on-year.
In 2021, Guanghui Baoxin will actively build a new retail business model for used cars, realize the integration of online and offline, and actively promote the growth of derivative businesses such as auto finance and insurance by increasing the scale of used car retail businesses to further enhance the profitability of used cars.
Century United
In FY2021, Century United Group sold 1,236 used cars, resulting in sales revenue of approximately RMB51.4 million, an increase of 71.3% compared to approximately RMB30.0 million in FY2020.
In 2021, the three used car markets opened by Century United Group will provide used car transfer services and related services for used car replacement for self-sold used cars and used car sales stores of third-hand manufacturers. In fiscal 2021, Century United Group provided a total of 8,078 used car transfer services, an increase of 52.4% over the 5,301 units in FY2020. In 2021, Century United Group signed a second-hand car replacement cooperation framework agreement with Beijing Liding Automobile Sales Co., Ltd., an indirect wholly-owned subsidiary of Ideal Automobile, to provide used car acquisition services for customers who purchase Ideal Automobile.
Zhengtong car
As an important strategic business segment of Zhengtong Group, in 2021, Zhengtong Group will take the opportunity of the rapid increase in new car sales to establish used car business standards, optimize service processes, and improve basic management; according to the region and brand characteristics of the dealership, formulate differentiated second-hand car business goals, and cooperate with the corresponding performance appraisal program to promote business improvement; strengthen the cooperation linkage between the second-hand car, after-sales service, and new car sales business segments, link customer information, promote common growth between business segments, and form synergistic effects. Promote the effective improvement of the Group's used car business.
WeChat public number: used car wisdom Pan Pan (id: carman228)
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