In the blink of an eye, it is the end of the year, in general, the PC industry in 2021 continues the trend of healthy development, with the upstream suppliers of the hardware configuration update iteration, the new generation of laptops in multiple dimensions to achieve a comprehensive upgrade. To meet new demands and challenges, many players and content creators have also upgraded their devices in 2021 for a better experience and more productive productivity.
In the post-epidemic era, the PC market still has great growth potential, and laptops are also indispensable digital devices for people to work, live and play. In the face of the new competitive environment, in order to gain an advantage, major brands have come up with all their strengths, for example, MSI has accelerated its efforts in the notebook field through full market research and excellent product technical support, and launched a number of unique game books, as well as high-end business books and design books with productivity attributes.
Recently, PConline interviewed Mr. Li Peng, general manager of Xi'an Pengbo Electronic Technology Co., Ltd., and conducted in-depth discussions on many hot topics that users pay attention to. These include the long-term cooperation with agents and MSI brands, the advantages of MSI products, the current phenomenon of the laptop market, and the future development direction of notebook computers and even the entire PC field.
Long-term cooperation with MSI to achieve a win-win situation
Mr. Li: We began to cooperate with MSI as early as 2013, and it has been unknown for 8 years today. We have worked very well with MSI over the years and are grateful for the support and help we have given us over the years.
Specific expansion to talk about the situation of cooperation, in 2010 I entered the Industry Huaqiang North engaged in the assembly of computer business, in 2013 a chance, saw the counter next door to sell MSI notebooks old people to find him to pick up the goods, we are studying such expensive notebooks, how customers will run to such a remote corner of the store to pick up the goods. Finally I found that Taobao on MSI notebook is also very good to sell, at that time MSI notebook to do very few people, Tmall on 2, Taobao has 5, 6 looks, physical stores are also this form of sales, just we also have Taobao store operation basis, so we decisively found the manufacturer business, agent MSI notebook to our Taobao store.
Then that year Baidu Tieba is very hot, we through tieba to do unboxing, evaluation of MSI laptops, through the operation of Taobao plus Baidu Tieba publicity, in less than 3 months, our Taobao store sales increased by 2 times, in the Taobao store to stand out. The time also came to 2014, MSI brand side in the country layout of provincial agents, Shaanxi Provincial Capital Xi'an agent has not yet been determined, just Xi'an is close to my hometown, planning to move to Xi'an, communicate with MSI for further cooperation, and finally naturally took over the banner of MSI Notebook Shaanxi General Generation, and opened the first MSI notebook flagship store in northwest China. At that time, the game market was blank and growing rapidly, and in less than a year our sales increased by 200%.
Mr. Li: Our cooperation with the MSI brand is from the e-commerce platform, and after becoming the general representative of MSI notebook Shaanxi, online sales are still our main force; but the online e-commerce platform will also encounter some common problems, such as the machine to send express delivery to customers, customers because they want to install storage after a period of time, but dare not operate themselves, or do not understand the product and other small problems, MSI notebook after-sales is very secure, and humanized: two years of national joint insurance + two years of on-site service, customers only need a phone, MSI will have professional technical engineers to deal with the problem to the customer, which is very convenient.
In the era of increasingly hot e-commerce platforms, a perfect after-sales service system can not only reduce consumers' doubts about purchasing machines, but also greatly reduce the return rate of our agents. And such a good after-sales policy also provides strong support for our terminal sales, and we can also promote the soft power of the MSI brand in connecting customers, which I think is an important embodiment of the win-win situation between the MSI brand and the agent.
PConline: What's the thing you've remembered most about your collaboration with MSI so far? Is it easy to share?
Mr. Li: Of course, in the long-term cooperation with the MSI brand, the brand side gives us a lot of support, for example, in July 2020, due to changes in the market environment, we have a backlog of inventory of individual models, and we have encountered difficulties in sales, it is MSI Technology Greater China Notebook Business Division General Manager - Zhuang Zhengyong personally led the business team, from Beijing to Xi'an, not far and thousands of miles to communicate with agents, according to the actual situation, gave the corresponding incentive policy, a short time let us solve the inventory pressure, Keep up with the rhythm of the market to promote and sell new products. This time we were very impressed.
Rich product line can meet the needs of different players
Mr. Li: After-sales service is the advantage of the MSI brand, which provides tangible convenience for both agents and users. However, back to the product strength, I personally think that MSI's competitiveness is also very strong, thanks to the fact that MSI notebooks have a long period of time development and technology accumulation in the market, can make distinctive characteristics for user needs, and provide differentiated product series, covering different user groups such as game books, light and thin books, and have also accumulated a number of loyal fan users.
For different needs of the product line division, coupled with the coverage of different price segments, as an agent we can well match the needs of consumers, and recommend the right products for them. Not only that, but MSI's own factories also have more autonomy. From the research, development, design and testing of user needs, we can respond to market demand as quickly as possible and provide a relatively stable supply of goods.
In particular, MSI's high-end products are advantages, such as the high-end game book such as the GE series, the submachine tank Pro GP series, etc., all of which use the latest configuration, top molds, strong heat dissipation performance release, and have a cool design, it can be said that the comprehensive product force is very strong, and it has a very excellent competitiveness in the high-end game market; thanks to the excellent product force, we found that on platforms such as Tieba and Bilibili, MSI's high-end game books have received a lot of players' recommendation.
PConline: What do you think is the future direction of notebook development?
Mr. Li: The performance of notebooks has improved greatly in the past two years, and for office products, they have become more thin and portable, longer endurance performance, and even performance can have good productivity attributes; for creative design workers, there are also content creation notebook products, not only excellent performance, screen color performance is better, can meet professional needs. Coupled with the trend of telecommuting, MSI has also launched a high-end business & productivity series, a content creation series of notebooks, such as summit E13 Flip Evo, creator Z16 and other products to cope with market segmentation.
For the game market started by MSI, the progress of technology can not be ignored, for example, today's 17.3-inch large-screen game book, can achieve ultra-narrow borders, to achieve the size and weight of the original 15.6-inch game book. The player's most valued performance and heat dissipation part, in terms of MSI's explosive submachine tank Pro GP series this year, has a full blood graphics card power consumption and dual fan 6 heat pipe cooling, performance is the first echelon. High-end users with sufficient budgets also have a higher pursuit of cool appearance, and MSI also has a strong attack ON GE series for everyone to choose from.
In the face of fierce market competition, we will seek steady progress
PConline: In the past two years, due to a variety of reasons, the price fluctuations in the laptop market are very large, in addition to the shortage of chip supply is a reason, the popularity of virtual currency and mining is also a big factor. If Mr. Li looks at other brands or other regions of mining, price increases and other behaviors, how to adjust?
Mr. Li: First of all, I think that mining behavior is a risky investment behavior, which has spawned a lot of chaos. As a result, desktop graphics cards and notebooks do not go to real players, but are used by miners to mine virtual currencies. Judging from the consensus between our agents and the MSI brand, this has seriously disrupted the market order and is also a waste of resources. MSI brand is mainly doing high-end customers, and the main force is more than 10,000 game models, the core concept is mainly for the majority of players and consumers to serve, so that real players can play the game freely, all for the player is our aim. Through the joint cooperation of suppliers, brands and agents, the supply chain of MSI notebooks this year is basically stable, and the price has not fluctuated in transition, while maintaining the advantages of high-end products, it has also expanded the matrix of cost-effective national e-sports games, and consumers have more affordable options.
In order to cope with the market situation caused by chip shortages, mining and other backgrounds, the MSI brand has created a relatively good sales environment for our agents and formulated online/offline sales policies, and there are more classifications of MSI product series, and there are one or more products for consumers to choose in different price ranges, so we have a larger room for adjustment when dealing with market fluctuations, so we will be more comfortable in avoiding risks.
PConline: As of now, how are L's sales in 2021 compared to the same period last year?
Mr. Li: As of November. Compared with the same period last year, an increase of 30% year-on-year, but affected by the shortage of environmental chips, some explosive products are still in short supply, we look forward to the new products of the MSI brand next year, coupled with the blessing of the explosion, I believe that the turnover can also reach a new high.
Summary and outlook
At the end of the interview, Mr. Li summarized the sales and business ideas of the agents. He said that as an agent, it is necessary and necessary to adjust the strategy according to the market and the policy at that time at different times and keep up with the situation. In addition, the success of agents is also inseparable from the support of the brand side, and the cooperation between Xi'an Pengbo Electronic Technology Co., Ltd. and MSI brand is a perfect win-win situation.
During the epidemic, the market volatility is huge, bringing great challenges and opportunities. The agent actively communicated with the MSI brand to sort out and optimize the supply and inventory issues in response to the changing market, while at the same time reformulating the sales strategy. After the epidemic was gradually controlled, the market rebounded in the middle and late stages, and the MSI brand also quickly restored product supply, so that the sales performance of agents was guaranteed.
Mr. Li is full of confidence in the overall development of the PC market next year, he said that MSI's new products next year will also have stronger competitiveness, and agents will carry out more in-depth cooperation with brands to open up a larger market. PConline also looks forward to next year's MSI can highlight the new products with stronger product strength, and ensure the supply, the industry chain multi-party joint efforts, so that the PC market will be more vibrant! The MSI agent interview series ended perfectly, PConline will continue to pay attention to the latest developments in the PC industry and the hot content that users pay attention to, please continue to lock us!