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From user-driven to domestic PC light, how Thor achieves a "gorgeous turn"

From 2020 onwards, the technology sector, including the semiconductor industry, has been seriously affected by the epidemic. The epidemic has brought about a visible manpower gap, making the chip production and supply capacity unable to meet expectations, and also leading to a decline in efficiency and cost increase in related industries. Coupled with various negative factors such as the international situation, the development of science and technology can be described as difficult.

However, the so-called "dangerous organic", it is in the face of the unpredictable situation, and the long-term chip core process control in the background of foreign companies, the mainland is more determined in the context of the "double carbon" strategic goal, vigorously develop the direction of the semiconductor industry. At present, in terms of low-end chips, domestic semiconductors can completely replace European and American semiconductor products, which undoubtedly injects a shot in the arm for semiconductor localization.

From user-driven to domestic PC light, how Thor achieves a "gorgeous turn"

Although the mainland semiconductor industry has not been able to make a breakthrough in high-end chips for the time being, the relevant domestic institutions are already taking action. Among them, the Dragon Lizard Community (OpenAnolis) is in a relatively high position. Founded in September 2020, this platform is jointly initiated by leading operating systems, chips and cloud computing companies at home and abroad, and is committed to building domestic independent open source software, open source hardware, open source chips and open source content through open community cooperation, and promoting the prosperity and development of software, hardware and application ecology.

From user-driven to domestic PC light, how Thor achieves a "gorgeous turn"

In such a big environment, the emergence of the dragon lizard community is like a powerful horn, which has convened software and hardware companies with national hearts to join in, contributing to the development of the domestic semiconductor industry. Recently, the domestic PC brand Raytheon Technology has also joined the Dragon Lizard community, which is rare among PC manufacturers, which is enough to reflect the heart and foresight of Raytheon Technology.

Founded in 2014, Raytheon Technology started with a high-end laptop dedicated to manufacturing for gamers. After 8 years of development, the current Raytheon Technology not only has a high-performance game book, thin and light book and desktop product line, but also launched a hardware peripheral such as e-sports monitors, gaming mice, keyboards, headphones, seats, VR virtual reality glasses, etc., turning into a comprehensive development and positioning of high-end technology hardware companies.

From user-driven to domestic PC light, how Thor achieves a "gorgeous turn"

8 years is not long, Thor can grow to such a scale in this short period of time, it is not easy to be concerned and even purchased by many game enthusiasts and new generation users. In-depth study of Thor's history, we want to give him a thumbs up.

Back in 2014, according to Gartner, global PC shipments had been in a sustained decline for the previous two years. Even if the time is pushed to the fourth quarter of 2014, that is, an increase of 1% compared to the same period in 2013. At this time, Thor chose to enter the PC market, and also plunged into a high-performance notebook based on performance, and now it seems that it is indeed a big gamble.

From user-driven to domestic PC light, how Thor achieves a "gorgeous turn"

Having said that, Through network data collection, industry research, and in-depth user interaction, Raytheon has established a research product based on the young market and the pain points brought to users by high-performance notebooks at that time. Such a serious attitude has brought an excellent opening for Raytheon - when the first product was officially launched on the e-commerce platform, it created 180,000 reservations in 5 days, and sold out 3,000 units in 21 minutes on the Jingdong line on the day of the rush.

Creating a blockbuster is not an end, but rather a more weighty beginning. What can be received and transformed must be the sea of stars in the future, otherwise it will face the eclipse of "debut is the peak". Thor, who had been preparing for a long time, of course, seized the opportunity. It is easy to think of the Thor 911 high-performance series of sports cars, which undoubtedly pins on Thor's hope to hand over the high performance that is easy to drive to consumers.

From user-driven to domestic PC light, how Thor achieves a "gorgeous turn"

Looking back at Thor 911 high-performance notebook products, we can not only feel the excellent performance of each model in the era, but also see the elements associated with sports cars - the original orange version of the 911 has a cool sports car edge and LED light effect, the next steel version of the 911M, metal A side also has the popular LED red backlight effect at that time. These lighting effects not only became the memory points of their respective products, but also passed on to the future Dino and Zero.

In the process of constantly innovating, Raytheon has not only sent consumers a series of surprises, but also formed a close cooperative relationship with the world's top note OEMs such as Quanta, Blue Sky, Pegatron, and software and hardware companies such as INTEL, NVIDIA, Microsoft and Tencent. In addition, Thor also deeply cultivates technology research and development, only to send a better experience.

Taking Thor Dino as an example, the "fully transparent aurora touchpad" solution carried by it lasted 6 months, 14 failures, and scrapped more than 10,000 samples before finally debugging was completed and mass production was determined. This kind of process, which is still rare in the industry at present, is a good demonstration of Thor's dedication to technology and is widely recognized by consumers.

From user-driven to domestic PC light, how Thor achieves a "gorgeous turn"

In addition, Raytheon also increases the user's sense of trust by refining the warranty terms. In addition to the one-year warranty of the whole machine, Raytheon also provides a 1-year warranty for pre-installed software, a 2-year warranty for the main parts, and no highlights of the machine screen within 15 days of receipt. These originated from the player's after-sales requirements, and in the process of Thor's development, they also received a lot of praise.

In the past 8 years, Raytheon has not only gradually built up its own reputation in the field of domestic game PCs, but also won many honors such as e-commerce demonstration enterprise of the Ministry of Commerce of the People's Republic of China, national high-tech enterprise, China's 500 most valuable brands, and China's computer industry development achievement award. Today, Thor brings the new 2022 Zero game book, bringing consumers a powerful performance to the next level.

From user-driven to domestic PC light, how Thor achieves a "gorgeous turn"

The new Thor ZERO continues the "Enlightenment" design language of the original ZERO, which is not only inherited, but also linked with its own Blade display. In order to ensure the user experience, the 2022 Zero game book is equipped with a 16-inch 2K resolution 16:10 new esports super sense large screen, 12th generation Intel Core processor and RTX30 series graphics card, and is guaranteed by wind tunnel Pro thermal architecture 2.0.

A good game book needs to capture the user's aesthetics, experience and concerns at the same time. Raytheon not only wins the trust of consumers through its products, but also supports the development of the domestic semiconductor industry in the development process, and strives to build a high-performance PC made in China. Such a company will not only go further, but also be more recognized and have the ability to become a real technology giant.

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