Launch ceremony.
New Hainan Client, Nanhai Net, Nanguo Metropolis Daily December 20 news (reporter Liang Zhenwen / Wen Li Hao / photo) On December 20, Haima New Energy Vehicle Danzhou Experience Center opened. This is haima automobile's 20th directly operated experience center in the country, and it is also the third new energy vehicle experience center built by Haima Automobile in Hainan after Haikou and Sanya, and Haima new marketing is the next city.
Entered Danzhou Haima New Energy Experience Center debuted in Qiongxi
Haima Automobile Danzhou Experience Center is located at the intersection of Songtao Road and Baodao Road in Danzhou City, covering an area of 500 square meters, with convenient transportation around it, which can meet the functions of direct car sales, social interaction, test drive experience, after-sales service and so on. Users can not only take a coffee nap here, but also experience one-click car purchase, feel the charm of black technology such as automatic driving of cars.
The scene of the opening ceremony.
At present, Hainan is building a free trade port in an all-round way, and taking the promotion of the development of new energy vehicles and intelligent vehicles as an important starting point for strengthening the advanced manufacturing industry of the free trade port. Lu Guogang, vice chairman of Haima Co., Ltd., shared a new Haima from the aspects of product technology, operation development, and marketing innovation.
"During the '14th Five-Year Plan' period, Haima will complete the conversion to new energy vehicles and intelligent vehicle tracks through the development of next-generation high-end intelligent pure electric vehicles, high-end intelligent plug-in hybrid vehicles and 800KM long-endurance hydrogen fuel cell vehicles." Lu Guogang said that Haima Automobile will also upgrade to green manufacturing and intelligent manufacturing through zero-carbon emission factory construction and production line transformation.
A promotional video is played live.
Xu Tao, director of the New Energy Vehicle Development and Supervision Department of the Department of Industry and Information Technology of Hainan Province, said that the Haima New Energy Vehicle Danzhou Experience Center, which opened on the same day, is not only a sales service store, but also an active exploration of Haima Automobile in the whole industry chain and application scenarios. As the "mother" of the automobile industry in Hainan Province, the Provincial Department of Industry and Information Technology will, as always, support the innovative development of Haima Automobile and make more useful attempts for the construction of Hainan Clean Energy Island.
Haima 7X as the first strategic model launched by Haima Automobile in the context of the construction of the free trade port, since its launch, with the accurate "parent-child seven-seater car" positioning, rich intelligent network configuration, etc., has been widely recognized by the market and users, the sales momentum continues to be strong, only in Hainan region, the cumulative sales orders have exceeded 10,000 units, ranking first in the monthly sales of a single model in Hainan for a long time.
The owner of the car, Mr. Liu, is doing bird's nest business on Haihua Island, and for him to balance business and life, he needs a seven-seater car that can not only receive customers, but also take his family out. When he saw the large three-row space and intelligent configuration of the two-child seven-seater haima 7X, Mr. Liu immediately started. Now that he has been driving for more than half a year, he is very satisfied with his Seahorse 7X, which makes him feel like a "second home". After several Danzhou customers at the scene saw the car, they were very satisfied with the large three-row space of the Haima 7X and the design of caring for children, and 2 Sets of Haima 7X were set on the spot.
Hippocampus 7X.
Create Danzhou green business card New marketing to accelerate the layout of key markets
Danzhou has a profound historical and cultural heritage, is the regional center city of western Hainan, and is also an important strategic regional market for Haima Automobile.
Lu Guogang introduced that with Haima 7X as the leader, in 2022, Haima Automobile plans to sell 2,000 units of intelligent and new energy vehicles in Danzhou, achieving sales revenue of about 300 million yuan. At the same time, it will further expand and improve the after-sales service function in Danzhou. In the middle of the "14th Five-Year Plan", Haima Automobile plans to invest in the construction of a zero-carbon emission new energy vehicle comprehensive service body in Danzhou, which is mainly based on photovoltaic hydrogenation, integrating photovoltaic power generation, water electrolysis hydrogen production, high/low pressure hydrogenation, charging piles, pre-sales experience of new energy vehicles, after-sales service and smart travel services, and is connected with the provincial government's planned and built roundabout tourism road, becoming an important part of Hainan Ring Island Station, creating another "green business card" in Danzhou in addition to "mountains, seas, rivers, rivers, lakes and springs". In the future, Haima Automobile will continue to play the role of local enterprises, further deepen exchanges and cooperation with Danzhou City according to the industrial layout planning of Hainan Province and its own development needs, and make greater contributions to the economic development of Danzhou City and the construction of Hainan Free Trade Port.
Opening ceremony.
As one of the pioneers of the domestic 4S store sales model, at present, Haima Automobile is accelerating the new marketing reform with "four-in-one" B2C as the core and experiential marketing as the soul. It is planned to build 50 direct-operated experience centers integrating pre-sales experience, delivery and after-sales maintenance services within two years. This month, Haima Automobile's direct experience centers around the world will be "intensively unveiled", before the end of the year, there will be Jiaozuo, Zhoukou, Pingdingshan, Xuzhou and other places of direct experience centers will be opened one after another, Haima Automobile will be directly operated experience center as the base, in 2022 to build 28 social franchise stores, to provide customers with more intimate and convenient services.