"The epidemic can't go back to reunite with family, but how can the taste of hometown not appear on the dinner table of Chinese New Year's Eve?" A Taobao user wrote a review in the Yiban Duck Shop in Baishi, Chongqing.
For the Local New Year, Tao hometown specialties to increase the taste of the New Year is a common action of foreigners. And this has also made Chongqing Baishi Yiban Duck Factory fall into unprecedented busyness. Ren Minggui, the inheritor of the intangible cultural heritage, told reporters that they sold about 300,000 ducks during the Spring Festival this year, and he alone had to deal with 50,000 ducks a month and share 600,000 bamboo chips.
Teacher Fu pressed the duck
The 54-year-old has been in this industry for half his life. Witnessed the scenery and prosperity of the plate duck factory "a duck is difficult to find", but also encountered the dilemma of "only selling tens of thousands of ducks a year, and the salary can not be paid".
In recent years, the factory has opened Taobao stores and Tmall stores, entered the new retail supply chain of Hema stores, and opened up a number of new products, and the business in the factory has flourished again. Master Ren looked at this year's explosive performance and various online messages, and still felt incredible. After two months of hard work, he felt a sense of steadfastness in the midst of hard work.
The Plate Duck New Year Goods Festival is selling out, and the teacher has not rested for two months
"Do you want to do an interview later in the year?" The New Year Festival is very busy, I have to make several kinds of ducks by myself, I massage the ducks every day, where there is time. When he first heard about the interview, Ren Minggui told reporters.
Ren Minggui
Ren Minggui said that the Baishi Yiban duck ushered in the highlight of the year, and more than 300,000 ducks were sold during the Spring Festival. He and several other technicians worked daily from 8 a.m. to 8 p.m. During the period, I kept massaging the duck, then stretching it up, working overtime to catch orders, and I have not rested for two months.
"You say we're busy?" Look at my hands and you know. On the 29th, Ren Minggui showed his hands to reporters. I saw that the palm of ben was white, showing a turmeric yellow like the marinated seasoning of a plate duck.
Taobao spawned new product demand, and the teacher Fu practiced the "touch the bone and recognize the duck" technique
In the 1970s and 1980s, this factory was also called Baishiyi Food Station, only a kind of duck - Baishiyi duck, in the era of per capita wages of more than ten yuan, Baishiyi plate duck sold for two yuan and 1 pound, every day many people came to visit, queuing up at the door of the food station to buy a plate duck, the most urgent time, the average person even if they have money can not buy, have to be the factory director to approve the strips.
However, due to the emergence of many imitations on the market to hurt the brand, coupled with the single product of the factory, the lack of sales, the plate duck factory encountered development problems, and once even the salary had to be opened. Most of Ren Minggui's old colleagues changed careers, and the factory was reduced from more than 100 people to more than 30 people.
In 2009, Lin Nan, the current skill inheritor, entered the factory. Lin Nan, who grew up in the Internet era, went to Taobao, opened Tmall, and shelved new retail platforms such as Hema as soon as she entered the factory, and cooperated with the platform to develop new products, and the sales channel opened again.
The more abundant the products, the more difficult the work of Ren Minggui has increased.
Roasted plate duck
"To be able to make roast duck, plate duck, and casual duck products, each product uses different products, plate duck to be slightly older, roast duck to be tender, leisure can be older." Ren Minggui said that several processes of phase, slaughter, stroke and pickling require manual participation, and when he is busy, he has to do all kinds of ducks, and slowly practice "touching the bones to recognize ducks" to avoid mistakes.
Looking at the shell of the mouth, pressing the chest, touching the wings, now Ren Minggui can distinguish the age of the duck in less than 10 seconds, "this kind of roast duck, this kind of plate duck..." Through phase, slaughter, scratch, pickle, and bandage, he handed the duck to the colleague of the next process.
Income doubled, tired and happy
Lin Nan brought, as well as the intelligent upgrade of the factory.
"In the past, it was pure handmade, the production cycle was long, the supply cycle was long, and the product taste could not guarantee consistency, and consumers on platforms such as Taobao Tmall had requirements for the delivery time, and the product taste should be consistent." Lin Nan said that for this reason, they spent 1 million yuan to introduce equipment, solve the problem of process standards, let the factory replace it with an intelligent electric oven to ensure the standardized production of products, and avoid the heavy smoked taste brought by manual operation on the basis of reducing the original taste of the plate duck.
"You see, we are not only liked by regular customers now, but also have a bunch of young fans." Ren Minggui said that after landing on the e-commerce platform, the factory business boomed, and even his hands were dyed again, "Now as soon as I go out, others will know that I am a duck." ”
Although he complained in his mouth, Ren Minggui felt very proud in his heart, "The business of the factory is finally getting better again, and it is not dirty to work here (shame).
During the Spring Festival, Master Ren and other technicians at the Baishi Yipan Duck Factory handled 50,000 duck butts per capita, stretched 300,000 ducks, and used up 600,000 bamboo chips.
"Tired and happy." Ren Minggui said that now his income has doubled, and his heart is happy.
Chongqing Plate Duck Spring Festival sold explosive
The "White City Stagecoach Ducks" have explored new ways out
According to the data provided by the Chongqing Municipal Development and Reform Commission, as of 2019, Chongqing has cultivated a total of 241 "Chongqing time-honored brand" brands, and the Ministry of Commerce has identified 19 "Chinese time-honored brand" brands in Chongqing. In recent years, not only the White City Stagecoach Duck, but also a number of "Chongqing time-honored brands" have leveraged the digital economy to accelerate "going out".
"In recent years, Chongqing's long-established brands have been actively exploring new ways." Zhang Xianggao, secretary general of the Chongqing Time-honored Brands Association, told reporters.
Chongqing Qiaotou hot pot base, Jiangjin rice candy, Wujiang squeezed vegetables and other long-established brands have embraced the Internet, and actively seek cooperation with e-commerce to open up sales channels.
"Chen Changyin" twist signed a contract with the C2M industrial Internet to achieve customized production. From the past perennial fixed production of 8 flavors, how much to produce on the sale of how much, to now use consumption data to reverse guide production, the use of big data "to sell fixed production" to achieve zero inventory. Wujiang Juice, a brand of Fuling Cai Cai, is empowered by digital technology to face consumers, collect feedback data, and feed back production.
For the old brands to embrace e-commerce and new retail, Zhang Xianggao is very optimistic. He said that among the Chongqing Time-honored Brands Association, there are 19 "Chinese Time-honored Brands." The next step will be to organize long-established enterprises to visit and observe the well-done enterprises, help Chongqing's time-honored enterprises to adapt to market demand, reconstruct the supply chain road, achieve online and offline integration and development, and innovate and develop with high quality on the basis of inheriting classics.
Upstream News Chongqing Business Daily reporter Wei Yue