On December 16th, Honor held a anniversary celebration and Honor X30 new product launch, bringing 8 years of sincerity to Honor X30. Honor X30 main fast charge long endurance, extremely narrow full screen, the most important thing is a very sincere price, the starting price of 1499 yuan is lower than the original product Glory 3X (1698 yuan) released in 2013. 8 years of "Ye Qing Hui", the thousand-yuan-level glory X30 is still very competitive.
Eight years ago, the Honor 3X used eight MediaTek MTK6592 processors with 28nm A7 small cores, a 5.5-inch 720P screen, 2GB+8GB of storage, a 13MP main camera and a 3000mAh battery. Eight years later, the newly launched Honor X30 uses 2 large + 6 small 6nm octal-core Qualcomm Snapdragon 695 processor, 6.81-inch 2388× 1080 resolution ultra-narrow bezel screen, 6GB+128GB starting storage (maximum 12GB+256GB), 48 million main camera, 4800mAh battery and 66W fast charge. At the same time, the mobile operating system has also been upgraded from Image UI 2.0 (Android 4.2.2) to Magic UI 5.0 (Android 11). In 8 years, thousand-dollar smartphones have undergone tremendous evolution.
Compared with flagship mobile phones that have gone all the way in recent years, thousand-yuan smartphones determine the user base of major smartphone brands. At the moment when the business model of obtaining benefits through the software ecology is very mature, and the market scale is needed to obtain the right to speak in the supply chain, the thousand yuan machine market is impossible for each brand to give up. In the 1500 yuan grade, the Honor X30 also needs to face fierce competition from competitors such as the Redmi Note 11 Pro. For users, this competition allows 66W fast charging, large capacity batteries, extremely narrow bezels, 120Hz dynamic high brush screen, mid-range 5G SoC and the design of near-high-end models into popular products. For users, such an upgrade provides enough replacement power.
Since the birth of the Glory brand in 2013, 8 years have passed. In the past 8 years, Honor has gained a large number of loyal users with product experience and software ecology. According to official data, the Honor 3X released 8 years ago is still used by more than 40,000 users. Operator data reports show that the replacement cycle of the Honor brand is 29.1 months, which is significantly higher than the industry average. Such existing user technology is the key for Honor to get out of the smile curve and regain market share after independence.