I believe that many people will be curious about the amount of new energy vehicles on BYD in these months, and in the process of analyzing this problem, there may be many interpretations - technology, products, marketing and year-end effects. I want to be simpler and explore some of the potential elements of its sales climb from the perspective of data analysis in recent months. From the data point of view: the total number of BYD insurance in November was 96850 units, including 12598 fuel vehicles; 37124 plug-in hybrids (an increase of 7597 units month-on-month); 47128 pure electric units (an increase of 11280 units). As the figure below shows, although the DM-i is also fierce, BYD's pure electric power has doubled compared to the middle of the year.
Figure 1 Bydir's insurance data from January to November 2021
Part 1: Analysis of BYD model data
1) Pure electric vehicles
Let me break down the pure electric model first, as shown in the following figure:
November pure electric insurance volume is more noteworthy is that Han EV is 10351 units, Qin PLUS is 8868 units, Yuan EV is 7046 units, Dolphin 6031 units, if you look at it from June as a benchmark, you can see that the increase of Qin PLUS is very obvious, and the yuan EV is also rapidly improving after changing the blade battery, and Dolphin and Song PLUS are also very obvious.
I can assume that this wave switches from ternary batteries to lithium iron phosphate, AND first of all in terms of product safety has been improved, and at the same time, with the dividend of cost reduction, it is indeed pulling out a wave.
Figure 2 Bydir pure electric vehicle insurance volume decomposition in 2021
From the perspective of the actual nature of use, in terms of operation, there are more vehicles used for operation in the D1 (originally customized cars), qin and Han families.
Figure 3 The nature of by-device electric vehicles
2) Plug-in hybrid models
Plug-in hybrid everyone is very clear, Han's DM hybrid is basically flat, the main increment is in the DM-i series for the Qin, Song and Tang original three cars to empower. In November, the main increase was the terminal sales of the Tang DM-i and Song DM-i cars. Sales of these vehicles in November were all for personal use (only 170 PHEV units were used for operational purposes and 1220 units), reflecting consumer acceptance of DM-i.
Figure 4 Market situation of BYD PHEV models in 2021
Part 2: Analysis from price and geographic dimensions
From the perspective of price segments, the current price segment of BYD is mainly divided into three grades: Han's high-price area (200,000+after subsidies), Qin + Song (150,000+) and Dolphin + Yuan (100,000+).
Table 1 Bydir pure electric vehicle price segment (before subsidy)
If we do some decomposition of these cars and sales areas, we can get the following chart, in addition to han and Qin in Guangdong have a relatively concentrated distribution ratio, the overall BYD distribution in the main pure electric vehicle sales area sinks more significantly, and this distribution model is very healthy.
Figure 5 Distribution of BYD's pure electric vehicle sales in major provinces
I have made a collation of BYD pure electric vehicles according to the distribution of different cities here, and we can see that Han EV has a relatively large amount in Shenzhen and Shanghai - Han EV in big cities plays a very good effect.
Figure 6 Distribution of BYD models in major cities
BYD's most successful place this time is to "decentralize" THE PHEV - a breakthrough in the area without license restrictions, so that the current DM-i model in Shanghai and Shenzhen, these limited cities and cities without license restrictions are not much different, which is a very powerful point.
Figure 7 Bydir's PHEV models in major cities in November
brief summary:
I think that building on the basis of cost-effective products and cooperating with BYD's relatively wide range of channels is the key to its upward trend. BeV switching lithium iron phosphate battery to achieve the cost of reduced, to BYD to bring more pricing space, this is a very core element, with lithium iron to hit the three yuan, in 2021 is really cool.
Figure | network and related screenshots
About author:Zhu Yulong, senior electric vehicle three-electric system and automotive electronics engineer, author of "Automotive Electronics Hardware Design".
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